Michelin-star restaurants’ quiet luxury approach to marketing has to adapt in the era of social media
- Written by Christina O'Connor, Associate Professor in Marketing, University of Limerick
Johnathan Ball/ShutterstockChanel, Christian Louboutin and Hermès are names that are synonymous with luxury, signifying elegance, craftmanship and prestige. These brands often use subtle, mysterious signals to communicate their status – things like minimalist designs or the red sole on a Louboutin shoe. Often termed “quiet...







