Oasis are on the road again. But has the ticket scandal spelled the end of dynamic pricing?
- Written by Jonathan Fry, Lecturer in Business and Management, Aberystwyth University
When the Oasis reunion tour was announced last summer, there was a scramble to get hold of tickets. Very quickly, there followed another scramble – to understand a phenomenon known as “dynamic pricing”. This is the practice of pricing one product or service differently for different customers. Prices are adjusted according to...