why are people fighting over pocket watches?
- Written by Roman Pavlyuchenko, Lecturer in Marketing, University of Bath
So now we know exactly what you get when you cross two distinct brands of Swiss watch-making, one affordable (Swatch) and one luxury (Audemars Piguet). You get a new model of watch that attracts massive hype, huge queues and brawling customers.
For £335, you might also get your hands on a colourful pocket watch. But first you’d have to...







