How climate campaigns can cut through ad fatigue
- Written by Sayed Elhoushy, Senior Lecturer in Marketing, Queen Mary University of London
Posters at Southwark station in London 'advertise' fossil fuels – an example of clear and meaningful messaging. Badvertising, CC BY-NC-NDSince November 2025, commuters at Southwark tube station in London have been passing walls lined with vintage-style posters parodying oil and gas advertising, instead of ads promoting flights or energy...







