Many shoppers take a strange comfort of buying now and paying later – but it can come with a sting after Christmas
- Written by Anita Lifen Zhao, Associate Professor of Marketing at the School of Management, Swansea University
shutterstockBongkarnGraphic/ShutterstockIt’s that time of year again, and retailers are pulling out all the stops to get us spending – from Black Friday to new year’s sales.
The average Briton expects to shell out around £300 on Christmas gifts. But as budgets tighten, more people are turning to buy-now-pay-later schemes to...
