Tesla sales fall while its stock rallies – what this tells us about perceptions of Elon Musk
- Written by Akhil Bhardwaj, Associate Professor (Strategy and Organisation), School of Management, University of Bath

Electric vehicle maker Tesla recently shared the news of disappointing first-quarter results when its earnings report was weaker than most Wall Street analysts had expected. Tesla’s revenue had tumbled 9% and its profit was down 71%.
Typically, this would result in a sharp decline in investor confidence and share...