What makes people more likely to give to charity after a disaster: new research
- Written by Natalina Zlatevska, Professor of Marketing, University of Technology Sydney
The scope and breadth of natural disasters facing Australia right now can feel overwhelming.
Victoria, still reeling from disastrous, widespread bushfires, faced a new threat last week as a “historic deluge” caused flash flooding in several coastal towns. Queenslanders, meanwhile, have been grappling with flooding from ex-Cyclone Koji.
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