Brain drain in rural Wales isn’t inevitable ‑ we asked gen Z what would make them stay
- Written by Sonya Hanna, Lecturer in Marketing, Bangor University
What we feel about our hometowns – the places we grew up, the people we know, the memories we made – shapes who we are.
For many young people in rural Wales, those ties run deep. The mountains, villages and slate landscapes are more than scenery. They are part of family stories and everyday life. But even though they care deeply about...







