When you click on an ad in sales season, retailers get to harvest your data
- Written by Aayushi Badhwar, Lecturer in Enterprise and Technology, RMIT University
Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 each for advertising “site-wide discounts” that allegedly never applied to all items on the website.
At first glance, this might look like a straightforward case of using allegedly misleading advertising for an...







