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Popeyes battle shows how big businesses protect their trademarks – even when they have no plans to come to NZ

  • Written by Alexandra Allen-Franks, Lecturer and Co-director of the New Zealand Centre for Human Rights Law, Policy and Practice, University of Auckland, Waipapa Taumata Rau
Popeyes battle shows how big businesses protect their trademarks – even when they have no plans to come to NZRobert Gauthier/Getty Images

At first sight, the battle between a Manawatū fish-and-chip shop and a Louisiana-based chicken joint over the name “Popeye’s” reads like a classic David and Goliath battle. An international giant pushing out the little guy with the threat of an expensive, and potentially lengthy, court case.

But...

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