In today's digital age, video is becoming an increasingly important marketing tool. It can build brand awareness, generate leads, and increase sales. And email is the perfect platform for using video to achieve these goals.
Whether you're looking to create a video email signature, add a video to your following newsletter, or simply want to include a video in your next email campaign, there are plenty of ways to do it. Here are nine innovative ways to use video in your email marketing campaigns to achieve better results.
Introduce Your Team
Introducing your team is a great way to use video in your email marketing campaigns. This personal touch can go a long way in humanizing your brand and helping build trust with your target audience.
Think about it—would you instead do business with a faceless corporation or with a team of friendly, engaging people? The answer is probably the latter, which is why introducing your team in the video can win over new customers and keep existing ones coming back for more.
Introducing your team in the video is a great way to add a personal touch that can help build trust and boost engagement. So if you're looking for ways to take your email marketing efforts to the next level, this is definitely something you should consider.
Showcase Your Products
Even if you don't have a big budget for production, there are plenty of ways to create high-quality videos that will showcase your products or services in the best light.
One of the simplest ways to do this is to create a short video tour of your product or service. This can be done quickly with a smartphone or webcam. Just give your viewers a quick overview of what you're offering and why they should care. You can also use animated marketing videos to tell a story about how your products or services have helped others. This is an incredibly effective way to connect with potential customers on an emotional level. Whatever approach you take, make sure your video is high quality and conveys the right message about your brand.
Highlight a Customer Testimonial
There are many benefits to incorporating video customer testimonials into your email marketing campaigns. For one, they provide social proof that your product or service is effective. When someone else says your product is good, it carries more weight than if you simply told people your product is good.
Video customer testimonials also help build trust and credibility. People are more likely to believe someone else who has used your product or service and had a positive experience than to take your word for it. Video testimonials add a personal touch that can be lacking in written testimonials or photos. Seeing a real person speak about their experience with your product or service helps connect potential customers and instills confidence that you can deliver on what you promise.
Share a Fun Company Video
Fun company videos can help your business in several ways. For one, they can help capture attention and stand out in cluttered inboxes. They can also help build relationships with customers and foster a sense of trust and credibility. And last but not least, they can be an excellent way to drive traffic back to your website or blog.
To keep your audience engage, your videos should be visually exciting and convey a clear message. They should also be appropriately branded with your company logo and contact information.
While fun company videos can be effective, it's essential to make sure your messaging stays consistent over time. Ensure the videos align well with your other video marketing initiatives to avoid confusion from your viewers on who you are and what the company is about.
Promote an Event or Webinar
Businesses can reap a number of benefits by using video to promote their event or webinar. A well-produced video promotion for your event or webinar can give potential attendees a taste of what they can expect, which can help increase interest and encourage them to sign up. Additionally, videos can be easily shared across social media platforms, which can help improve your reach and ultimately lead to more sign-ups for your event or webinar.
Another benefit of using video to promote your event or webinar is that it can help you show off your brand's personality. This is particularly important if you're trying to attract new potential customers who may not be familiar with your brand. Well-crafted video promotion can help give potential attendees a sense of who you are as a business and what you're all about. This can be a great way to build trust and establish rapport with potential customers before they even attend your event or webinar.
Using video to promote your event or webinar can also be a great way to generate excitement and build anticipation leading up to the big day. A well-executed video promotion campaign can get people talking about your upcoming event or webinar, which can help ensure that it's well-attended.
Urge Readers to Subscribe to Your Channel
If you have a YouTube channel or other video platform, email is a great way to encourage people to subscribe. You can include a link to your channel in your email signature, in the body of your emails, or even in a dedicated email campaign.
Including a video in your email can also be a great way to increase click-through rates and get more people to subscribe to your channel. If you have an engaging and informative video, recipients are likelier to watch it and follow the link to subscribe to your channel.
When creating a video urging people to subscribe to your channel, make sure it's short, sweet, and to the point. People's attention spans are more concise than ever, so if your video is too long, you risk losing their attention before they even get to the subscribe button.
Give a Sneak Peak of New Content
Email is a great way to give your subscribers a sneak peek if you have new content that you're excited about. This can be a great way to generate interest and get people talking about your new content before it's even released.
When creating a video sneak peek of your new content, make sure it's clear what the new content is and why people should be interested in it. It's also essential to keep the video short so that people don't feel like they're being given too much information at once.
A video sneak peek is a great way to generate interest and excitement for your new content, but it's essential to make sure that you still deliver on the promises made in the video. If your new content doesn't live up to the hype, you risk losing subscribers and damaging your reputation.
Announce a Contest or Giveaway
If you're running a contest or giveaway, email is a great way to reach potential participants and get them excited about taking part. You can include a link to the contest or giveaway page in your email and a video explaining the prize and how to enter.
People are likelier to watch a video than read a long block of text, so using a video to explain your contest or giveaway can be a great way to get people interested. Additionally, if you make the video engaging and entertaining, people will be more likely to share it with their friends, which can help increase the reach of your contest or giveaway.
When creating a video about your contest or giveaway, make sure to include all the essential details so that people know what they need to do to enter. You should also ensure that your video is high quality and professional-looking to leave a good impression on viewers.
Share Tips or Advice
If you have tips or advice that you think your subscribers would find helpful, email is a great way to share them. You can include a link to a video explaining the tip or advice in your email and a written explanation of what the tip is and why people should use it.
It's essential to ensure that your video is clear and easy to understand. If your video is confusing or challenging to follow, people are less likely to watch it and more likely to unsubscribe from your emails. Additionally, ensure that your video is relevant to your subscribers and offers something they can't find anywhere else.
People are always looking for tips and advice on improving their lives, so email is a great way to reach your subscribers if you have helpful information to share. Just make sure that your video is clear, concise, and offers something of value.
Bring More Life to Your Email Campaigns
If you're looking for a way to add more life to your email campaigns, video is a great option. You can use video to increase click-through rates, generate interest in new content, promote contests and giveaways, and share tips and advice. By following these tips, you can create video content that will engage and excite your subscribers while providing them with valuable information.
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based commercial video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.