ACN Business

Its tourism agency or its biggest star?

Written by Carlos A. Suárez Carrasquillo, Associate Instructional Professor in Political Science, Center for Latin American Studies, University of Florida

The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he sold out all 49 dates of his 2024 U.S. tour, netting US$211 million.

Earlier this year, after Bad Bunny co-hosted “The Tonight...

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