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How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder

  • Written by John Haddad, Professor of American Studies, Penn State
How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founderHershey's chocolates are made in Hershey, Pa., a town once considered an industrial utopia. Gary Burke/Moment Collection via Getty Images

Walk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices:

Will it be Mars or Hershey?

I often buy both, but that is beside the point. The...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...