ACN Business

With Hooters on the verge of bankruptcy, a psychologist reflects on her time spent studying the servers who work there

Written by Dawn Szymanski, Professor of Psychology, University of Tennessee

Servers told researchers that they were instructed to make their male customers feel special.Brian Brainerd/The Denver Post via Getty Images

In 1983, six businessmen got together and opened the first Hooters restaurant in Clearwater, Florida. Hooters of America LLC quickly became a restaurant chain success story.

With its scantily clad servers and...

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