Business Daily Media

Business Marketing

.

Cathay Pacific launches new sustainability initiative Join For Trees


In light of World Environment Day on June 5, Cathay Pacific has announced a new initiative as part of its ongoing commitment to sustainability, Join for Trees

From June 1 - 30 2022, Cathay Pacific will plant a tree through onetreeplanted.org in Australia or New Zealand for every customer who signs up to join Asia Miles. 

Why trees? Planting trees helps to reduce the effects of climate change. Trees clean the air we breathe; filter the water we drink and provide habitat to most of our world's wildlife species. 

Asia Miles is Asia’s leading travel and lifestyle rewards program where members can earn and burn Asia Miles for flying, international hotel bookings, and more. Asia Miles members also have an option to use their Miles to contribute to Fly Greener, Cathay Pacific’s carbon offsetting scheme. 

As Cathay Pacific progresses towards achieving net-zero carbon emissions by 2050, sustainability remains its long-term commitment to future generations. See here for more about Cathay Pacific’s sustainability commitments. 

Learn more about Join For Trees here.

Popular

State of the Hospitality Industry: Trends, challenges and opportunities for venues in 2023

Few industries felt the impacts of the pandemic more severely than hospitality; with Australia’s bars, restaurants and cafes forced to pivot and adapt to stay open and operational. Those businesses treated the challenge as an ...

Australian winemaker leads the organic revolution

Angove Family Winemakers are heading the organic revolution in both Australia and overseas as they continue their commitment to a natural and sustainable approach throughout their vineyards and winery. As the world begins to ...

Laying the foundations for another 30 years of growth

Thank you for the opportunity to speak with you this morning. I want to start by stating what’s fairly obvious. I doubt there are any Australians today who aren’t wracked with a mix of competing emotions. These can range ...