IZEA Worldwide, Inc. (NASDAQ: IZEA), the pioneering force behind influencer marketing technology, data analytics, and services for esteemed brands and agencies worldwide, is thrilled to announce its latest strategic move – the acquisition of Hoozu, Australia's preeminent influencer marketing company, headquartered in Sydney. Hoozu boasts an impressive clientele including renowned brands such as Bunnings, Emma Sleep, Super Cheap Auto, and Ryobi. Additionally, Hoozu's talent management division, Huume, represents a diverse array of creators within the Australian market.
“We are excited to welcome the Hoozu team into the IZEA group of companies,” continued Murphy. “As a respected leader in its market, Hoozu will operate as a stand-alone, wholly-owned subsidiary of IZEA Worldwide. Going forward, we see the potential for continued inorganic growth with Hoozu serving as the principal company for additional acquisitions in the region.”
“This acquisition not only expands our geographic footprint, it adds new capabilities in other areas in the growing creator economy,” added Ryan Schram, President and Chief Operating Officer of IZEA. “In addition to Hoozu’s core influencer marketing managed services business, the company will continue to own and operate Huume, a talent agency focusing on Australian influencers and creators.”
“IZEA’s capital, technology, and global influencer marketing resources will support and strengthen Hoozu’s long-standing presence in the region, and we look forward to what lies ahead,” continued Schram.
“Joining an established global leader such as IZEA enables Hoozu to service its clients with leading technology, more extensive data, and best practices which will increase our campaign quality and performance,” said Giddings. “It’s wonderful to be involved with a company that has been leading the industry from the front globally for so long. This alliance signifies that change is coming to the market.”
If your company operates within the creator economy and is interested in partnership or acquisition opportunities, please visit izea.com/partners/acquisitions