Gamers the Secret Weapon in Boosting Sales for Businesses
- Written by Belinda Wanis
With sales moving away from the storefront and into the online space, Aussie tech start-up Convincely is enabling businesses in some of the hardest-hit sectors, to convert browsing to sales using a software platform, created with the help of gamers, to optimise business websites and increase sales growth.
“Our designers come from a gaming background and we encourage them to utilise those same engaging elements - provide positive reinforcement, feedback, hints and tips, rewards, and a sense of achievement,” said Convincely CEO Pratik Doshi.
"The end result is a hyper-personalised experience online between the business and their potential customers without companies having to spend hundreds of thousands of dollars over many months to deliver such initiatives,” he said.
“There is considerable demand from within the insurance and education sectors, who need to engage their target market more than ever before in a digital environment.”
“It’s not just about providing great technology behind the scenes, it’s about delivering customers with an experience that enables them to continue their lives in a digital environment and stand out from other brands in the market,” he adds.
“Box Hill TAFE in downtown Melbourne just launched their new gamified website experience - under stage 4 restrictions - and saw an immediate 110% spike in conversions within the first weeks.”
One such industry that has had to adapt and change during the worldwide pandemic is health insurance, with RT Health, which provides insurance to the transport and energy industry recently re-designing their web interface and seeing over a 100% increase in quotes.
RT Health, CMO, Adam Lee says: “Our industry has responded incredibly well to the challenges private health insurance and the wider economy now faces. However, it’s critical at this time to improve customer engagement to remain competitive.”
“With over 35 health funds and a number of very active comparison sites fighting for a share of voice, any chance we get to engage with a potential member can’t be neglected,” says Mr Lee.
“By partnering with Convincely to develop our lead generation, we have improved the user experience and our engagement touchpoints. In such uncertain times, we feel comfortable that we have optimised our sales pipeline.”
Mr Doshi shares the following tips on maximising the website influence to improve sales growth:
Design: Create engaging elements which provide positive reinforcement, feedback, hints and tips, rewards, and a sense of achievement.
Highly personalised: Everyone comes to the website with different needs, creating a hyper-personalised experience is critical to results.
Size: Some of the best web interface programs can with a heavy weight - meaning they are slow and clunky to use. Try to keep the page speed under 3 seconds so it’s quick and easy to navigate.
Experiment: Strategise and layout an AB testing plan to test different copy and design elements to understand what messaging and experience works best for your audience
Data: Configure online and offline tracking to get a holistic view of your website customer experience.
Challenge the status quo: It’s never been more important for businesses to look at ways to adapt their digital experiences in the shortest time possible, whilst those solutions remain efficient and scalable. The best marketers and CX teams need to assess how to overcome the challenges businesses have previously faced in delivering those outcomes
For more information visit https://convincely.com
Convincely is a new way of delivering digital customer experiences that not only are beautiful designed but also deliver consumer and business outcomes in the digital sphere.
