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how corporations 'nudge' us into spending more

  • Written by Edwin Ip, Research Fellow at BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University
how corporations 'nudge' us into spending morePeople put off exploring alternatives to the default.Shutterstock

Small changes in how choices are presented or designed can have a big impact on our behaviour. Governments are taking advantage of this to “nudge” us into making better choices without removing our right to choose.

Instead of taxing sugar in drinks, for instance, simply ch...

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