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Ads from Hell: how a pizza brand’s marketing reveals NZ’s shifting religious attitudes

Written by Dan Fastnedge, Lecturer in Advertising and Brand Creativity, Auckland University of Technology

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Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs – and sometimes expose our political differences.

But where do lines of acceptability or offensiveness get drawn? Earlier this year the New Zealand Advertising Standards Authority (ASA) announced...

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