UK Business

The Club World Cup 2025 shows sharing the stage is the future of global sport

Written by David Cook, Senior Lecturer in Marketing, Nottingham Trent University

Before it kicked off, the all new revamped and expanded men’s 2025 Fifa Club World Cup had already attracted controversy.

Some think even more football matches at the end of a long season pose a risk to player welfare. Others are concerned about a lack of fan engagement.

But aside from these issues the tournament, which features 32 clubs...

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