UK Business

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smaller products hurt some households more than others – and can be bad for business

Written by Erhan Kilincarslan, Reader in Accounting and Finance, University of Huddersfield

UK inflation may be easing, but many households still find their weekly shop getting more expensive. One key reason is something not captured in headline prices: shrinkflation, where manufacturers reduce pack sizes without reducing the price.

Shrinkflation has become more common thanks to the steep increase in the cost of...

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smaller products hurt some households more than others – and can be bad for business

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