Oshikatsu, the fandom phenomenon Japan hopes can boost its flagging economy
- Written by Fabio Gygi, Senior Lecturer in Anthropology, SOAS, University of London
Posters in Tokyo’s enormous Shinjuku railway station are normally used for advertising commodities like cosmetics and food, as well as new films. But occasionally you may happen across a poster with a birthday message and a picture of a young man, often from a boy band and typically with impeccable looks.
These posters are created by...