Business Daily Media

The Times

.

A Diamond Is Forever Partnered With Artifex Bride By Kindred Lubeck To Bring Desert Diamonds To The Tanner Fletcher Wedding Runway Show

This marks the debut of Artifex Bride

NEW YORK, US - Media OutReach Newswire - 30 April 2026 – A Diamond Is Forever partnered with Artifex Bride by Kindred Lubeck to bring Desert diamonds to the Tanner Fletcher Wedding Runway Show during NYC Bridal Week, reinforcing its continued commitment to championing emerging design talent.

.

The theatrical wedding and formalwear runway show, designed by Tanner Richie and Fletcher Kasell, took place on April 8th at St. Bartholomew's Church. As part of the show, A Diamond is Forever brought Desert diamonds to the runway from its creative community, featuring Artifex Bride - and the debut of Kindred Lubeck's first-ever bridal collection.

The collaboration reflects A Diamond is Forever's role as curator—bringing together diverse creative voices to reinforce the enduring relevance and appeal of natural diamonds in today's evolving bridal landscape.

Kindred Lubeck launched Artifex Bride on April 10th, following the global launch of A Diamond is Forever bridal campaign. The collection introduces nine rings, including classic engagement rings and wedding bands, along with five pieces of classic bridal jewelry, including a stylized tennis bracelet, drop earrings and a pendant necklace, each centered around antique-inspired natural diamonds in warm tones and featuring her hallmark engraving technique. The night provided a directionally romantic look for brides today, embodying the enduring beauty and individuality championed by A Diamond is Forever.

From Taylor Swift's Engagement Ring to Bridal Collection Debut

Historically, Kindred has focused solely on one-of-a-kind pieces, the most recent of which were auctioned at Sotheby's. After widespread attention following Taylor Swift's engagement, Lubeck faced pressure to release a bridal line immediately. But Kindred moves with intention. This capsule is the result of months of design development and careful stone selection. It marks her first step toward creating accessibility within her notoriously exclusive brand, which normally services only ten commissions per year.

Kindred's approach to stone selection is deeply intuitive. The entire collection is built around antique cuts, the so-called candlelight diamonds with big, chunky facets that catch and hold the light in a way modern stones simply don't. She sorted through hundreds of natural diamonds with warm, desert tones and chose seven that she felt were the most timeless and relevant. Her particular fondness for the elongated old mine cushion comes down to two things: the elegance of the shape, and the romantic intrigue of antique cutting.

As demand for Kindred's work has grown, custom commissions have become increasingly hard to come by. It was important to her to create an avenue for people to find her work in the bridal category. Her limited drop model means an Artifex piece will always be rare, but no waitlist or custom order is required to get one. While the engagement rings are ready-to-ship, the five bridal pieces will be made-to-order in limited quantities.

Featuring an engraved tennis bracelet and hoop earrings, these bridal pieces mark new territory for the brand. Kindred intended to create jewellery that could be worn the day of, and every day after that, a reflection of the modern bride's desire to invest in pieces that transcend the wedding day. The collection brings signature engraved elements to new categories; though varied in form, all the pieces have intricated, handcrafted techniques that are core to Kindred's aesthetic and background as a goldsmith.

Kindred has retained full ownership of Artifex since its inception, because creative control is central to everything she does. That independence shapes how the brand grows, deliberately and on her own terms. Looking ahead, she plans to release a limited bridal collection on a quarterly basis, each one a continuation of the same obsessive attention to stone and craft that defines every Artifex piece.

A Contemporary Expression of "Forever"

The collaboration between A Diamond Is Forever and Artifex Bride goes beyond partnership—it offers a contemporary interpretation of what "forever" truly signifies. Not uniform perfection, but character shaped by time; not excessive brilliance, but a warmth that quietly endures. Like Desert diamonds, each piece embodies gentle strength and individuality, echoing the singular paths, promises, and stories of the couples who choose them.


Hashtag: #AdiamondisForever #Desertdiamonds #NaturalDiamonds #Bridal #KindredLubeck #ArtifexBride #TannerFletcher




The issuer is solely responsible for the content of this announcement.

News from Asia

SIM GE Prepares Graduates for Singapore’s Evolving Workforce

SINGAPORE - Media OutReach Newswire - 24 June 2026 – In a labour market shaped by rapid industry transformation and evolving skills demands, the link between higher education and employment outcom...

The Energy Rises at Galaxy Macau for a Playful Summer of Aquatic Sports & Showmanship

The award-winning leader in integrated resort experiences unveils an electrifying summer line-up that brings together technology, entertainment, and immersive fun—turning up the excitement of footb...

Hoft Interior Introduces a Bespoke Interior Showroom in Singapore

A Living Canvas for Modern Living SINGAPORE - Media OutReach Newswire - 24 June 2026 - Hoft Interior, the design studio celebrated for its intentional and timeless approach to interiors, ...

Riau Complex Sets a New Standard for Employee Living, Supporting Asia Pacific Rayon’s Workforce and Families

SINGAPORE - Media OutReach Newswire - 24 June 2026 - Asia Pacific Rayon's (APR), a member of the RGE group of companies founded by Sukanto Tanoto, is showcasing the Riau Complex as a model for em...

WebComm and ASUS Partner to Launch Thailand’s First "Zero Trust PC" for Enterprise Security

BANGKOK, THAILAND - Media OutReach Newswire - 24 June 2026 - As organizations across Southeast Asia accelerate digital transformation and AI adoption, cybersecurity has become a strategic priority...

Allianz: $125 billion in vessel and cargo value awaits passage from the Persian Gulf

Safety and Shipping Review 2026: Vessel and cargo value in region shows importance of maritime chokepoints. Managing geopolitical disruptions is now a top priority for shipowners and...

Wonderful Launches Singapore Operations to Accelerate Enterprise AI Adoption at Scale

Backed by US$300 million in funding, the company provides a multi-model platform, local deployment teams, and Forward Deployed Engineers to accelerate AI adoption in enterprises.SINGAPORE - Media ...

Klemeru South: EADEPRO Development Builds Perak's First Solar-Powered Green Township in Ipoh's Klebang-Meru Corridor – "Every Home Generates Its Own"

Eco-Friendly Living: Ipoh's first net-zero ready township featuring standard 6kWp solar PV systems and EV-ready infrastructure. Strategic Connectivity: Features a new direct ...

HKPC Leads Four Hong Kong I&T Enterprises to Paris VivaTech 2026 Leveraging Hong Kong's "Two-Way Springboard" Strategic Advantage to Accelerate Global Markets Connections

HONG KONG SAR - Media OutReach Newswire - 24 June 2026 - Paris VivaTech 2026, Europe's largest startup and technology event, has successfully concluded. The Hong Kong Productivity Council (HKPC) l...

Well Link Life Successfully Issued USD200mm 10-year Tier 2 Capital Bonds

HONG KONG SAR - Media OutReach Newswire - 24 June 2026 - Well Link Life Insurance Company Limited ("Well Link Life", BBB- by S&P / BBB by Fitch) successfully issued USD200mm 10-year (Non-calla...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...