Business Daily Media

Men's Weekly

.

Grand Cru Cellar Enters NFT Space as the First Redeemable Wine NFT in Asia

Wine Distributor Partners with SOLARR to Offer Redeemable NFT for Physical Wine

HONG KONG SAR - Media OutReach - 9 June 2022 - Grand Cru Cellar (GCC), one of the largest wine importers and distributors in Hong Kong, announced plans to enter into the Non-fungible token (NFT) space, making it the first wine distributor in Asia to offer a wine NFT.

The strategic move is set to revolutionize the wine industry in Asia by leveraging blockchain and NFT technologies.

Grand.jpg
Wine Distributor Partners with SOLARR to Offer Redeemable NFT for Physical Wine


GCC's wine NFTs will be developed in a strategic partnership with SOLARR, Asia's first decentralized NFT-Fi platform. The wine NFTs will include a collection of exclusively designed NFTs representing 360 bottles of Château Margaux fine wine spanning 30 vintages from 1978 to 2007 in the winery's history. This unique collection is ex-Château which was stored and delivered directly from the winery, remarkably preserving its quality since 1977. Collectors are willing to pay a premium of up to 100 percent more in prices for vintages stored and sold directly from winery to collectors as there is no question of authenticity.

NFT holders can exchange the NFTs for physical bottles of wines and once redeemed, the NFTs will be destroyed to mark their redemption. Until the wine NFT has been redeemed, the physical fine wines will be safely stored in a temperature and humidity-controlled warehouse to maintain their quality. These wine NFTs can be freely traded on SOLARR's NFT-commerce platform or even given as gifts to family and friends.

"NFTs will help to increase the liquidity and price discovery of high-end fine wines. The auction market for these fine wines has always existed but if the bidding flow is low, the wine's value will be locked up due to a lack of bids," says Mic Wong, the NFT project representative at Grand Cru Cellar. "Once liquidity improves, the wine's true value can be realised. We are looking to cooperate with SOLARR to auction a rare and unique collection of Margaux wine."

"SOLARR's NFT-as-a-Service (NFTaaS) takes the complication out of NFT-commerce. Our one-stop, end-to-end NFT services offer a highly efficient way for GCC's wine collections to be auctioned off, eliminating the need for buyers to attend physical auctions," says Alex Lee, Founder and CEO of SOLARR. "SOLARR is helping GCC execute the entire NFT value chain from composing the utility, designing the NFTs, facilitating the auction, offering NFT payment gateway, all the way to managing ownership transfer of the physical wine."

NFT using blockchain technology increases trust and transparency in the wine industry by improving wine provenance. Wines with provenance that are traceable all the way to when they left the winery, become more valuable.


About SOLARR

SOLARR is Asia's first decentralised NFT-Fi platform, empowering users to increase utility, unlock value, and liquify NFTs within a secure multi-chain ecosystem with an integrated economic infrastructure, paving the way into the metaverse virtual economy. SOLARR's mission is to accelerate NFT mass-adoption with utility, accessibility, and NFT-commerce. Ultimately, SOLARR's vision is to facilitate the world's transition into the decentralised digital economy.

For more information, visit:
● Website:
● Telegram:
● Twitter:
● Discord:
● Instagram:

#SOLARR

News from Asia

CUHK Faculty of Engineering: Advancing Innovation Through Research Excellence and Global Collaboration

HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - The Faculty of Engineering at The Chinese University of Hong Kong (CUHK) continues to strengthen its position in global engineering educat...

Jollibee Group Evolves its Corporate Brand to Help Power Global Growth

Brand update brings to life its global purpose and positioning as a unified group of brandsMANILA, PHILIPPINES - Media OutReach Newswire - 23 July 2025 - The Jollibee Group, one of the world's fas...

Samsung’s Solve for Tomorrow 2025 Youth Innovation Competition is Now On

SINGAPORE - Media OutReach Newswire - 23 July 2025 - Samsung Solve for Tomorrow 2025, the highly-anticipated youth innovation competition, is back for its ninth edition in Singapore! As the natio...

AECOM to enhance mobility across the Greater Bay Area by delivering the Hong Kong Section of Hong Kong–Shenzhen Western Rail Link (Hung Shui Kiu-Qianhai)

HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - AECOM, the trusted global infrastructure leader, today announced that its joint venture with AtkinsRéalis has been awarded the consultancy ...

OCBC Hong Kong Unveils New Brand Campaign

Connected to “As One Group, OCBC Enables Aspiration All Across ASEAN and Greater China” Demonstrating the Unwavering Commitment in Realising Customer’s Aspirations HONG KONG SAR - Media...

X.me Foundation Empowers Global Expansion of the X.me Social Media Platform

SINGAPORE - Media OutReach Newswire - 23 July 2025 - X.me (https://x.me) is a social media platform where users can freely express themselves, share content, engage, and interact while earnin...

XTransfer Announces Over 700,000 Global Customers

Emerging Markets Become the "Blue Ocean" for Enterprises Going GlobalSHANGHAI, CHINA - Media OutReach Newswire - 23 July 2025 - XTransfer, the World's Leading & China's No.1 B2B Cross-Border...

Asia Pacific Enterprise Awards and Asia Responsible Enterprise Awards 2025 China Chapter Celebrates Exemplary Business Excellence and Responsible Leadership

SHANGHAI, CHINA - Media OutReach Newswire - 23 July 2025 - The Asia Pacific Enterprise Awards (APEA) and Asia Responsible Enterprise Awards (AREA) China Chapter successfully concluded its latest e...

Linyi Goods at Vietnam Expo Boost Sino-Viet Trade Ties

HO CHI MINH, VIETNAM - Media OutReach Newswire - 19 July 2025 - The China Factory Products Export Fair 2025 was held in Ho Chi Minh City, Vietnam from July 12 to 14...

Madame Tussauds Unveils 13 New Taylor Swift Figures in Historic Global Launch

Madame Tussauds Hong Kong’s new Taylor Swift wax figure will celebrate the folklore era, as part of the global entertainment brand’s biggest launch to dateHONG KONG SAR - Media OutReach Newswire ...

Chris Hancock AM Honoured as 2025 Communications Ambassador

SYDNEY Chris Hancock AM, former CEO of AARNet, has been awarded the prestigious Communications Ambassador title at the 2025 Telecommunications Indus...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Sell by LayBy