Business Daily Media

Broo Secures Nationwide Distribution Deal In China

  • Written by Rachel Gemmell



Broo Limited (ASX: BEE) (Broo)
is delighted to announce that Jinxing Beer Group Co, Ltd (Jinxing) has agreed to add Broo Premium Lager to their national product portfolio list with Broo being Jinxing’s only international label on offer to their entire nationwide Chinese distribution network.

 

Jinxing’s distribution network is one of China’s largest and provides Broo with an enormous opportunity to capture a lucrative percentage of the Chinese market and exponentially expand on the relationship between Broo and Jinxing. China’s beer market is the largest in the world and represents sales volumes exceeding 5 billion cases of beer per annum.

 

Broo listed on the Australian Securities Exchange (ASX) on 14 October 2016. Broo announced on 24 August 2016, in its Replacement Prospectus, that it had secured manufacturing of Broo Premium Lager through Jinxing.

 

Kent Grogan, Founder and CEO of Broo, was recently present at Jinxing’s head office in Zhengzhou to oversee the production commencement activities.

 

In commenting, Mr Grogan said:

 

“During this visit a major agreement was reached, I am thrilled and humbled by this new development; it is literally a game changer and will dwarf our original sales expectations.

 

“It provides Broo with enormous reach and platform to compete with the largest International brands currently available in China.

 

“Our relationship with the Jinxing Beer Group goes from strength to strength and we see this partnership continuing well into the future.”

 

ABOUT JINXING

Jinxing Beer Group Co Ltd is a major brewer incorporated in China which produces and packages alcoholic beverages. Founded in 1982, Jinxing has an annual production capacity of 2 million tonnes of beer (equivalent to approximately 200 million cases of beer per annum), employs 6,000 staff, and has won numerous awards for its contribution to China’s national beverage industry.

 

ABOUT BROO

Broo Limited is a unique Australian beer company that distinguishes itself from competitors through strong brands, company ethos, unique marketing platform and quality beer products. The Company is currently focused on the production, marketing and sale of two beer products, Broo Premium Lager and Australia Draught.

 

For more information please visit: http://www.broo.com.au/  

Business Reports

YouGov appoint Laura Robbie as CEO of the Asia Pacific region

A world of new opportunities  Market research and data analytics company YouGov is pleased to announce the appointment of Laura Robbie as CEO of the Asia Pacific region.  Miss Robbie previously held the role of Managing Di...

How to Sharpen Your App Development Skills

Mobile application development is a skill that you should take seriously. It's not the easiest task in the world, and it takes more than just technical know-how to be successful. If you want your app to succeed, you have to shar...

The four markers that define Australia’s best-in-class workplaces

What is it that has aided one-third of employers not to experience difficulties with recruitment in the current market, writes Servicely’s founder and CEO Dion Williams. We’re used to living with impatience. The scant few...

3 Tips For Balancing Business And Family

Running a business while also simultaneously being the head of the family can be a stressful challenge to deal with, but so many people out there do it. If you are living this kind of lifestyle and feel like you have too much go...

RBNZ Survey: majority of experts believe inflation has hit its peak

While inflation has likely hit its peak, homeowners should brace for further hikes to their mortgage repayments, according to a new Finder poll.  In this month’s Finder RBNZ Official Cash Rate Survey, 15 experts and econom...

3 Essential SEO Services To Help Grow Your Business

Did you know that 44% of businesses have an SEO strategy? SEO remains a powerful SEO strategy for everyone, from startups to businesses big and small, because the best search results determine who people contact. The digital...

Web Busters - Break into local search

WebBusters.com.au