Senior hire at Deepend to build UX bench strength
- Written by April Rose
Award-winning full service digital agency, Deepend, is building its senior bench-strength with the appointment of Glen Jeffreys to the position of Head of User Experience.
Tasked with driving continued excellence across the board, Glen will play a crucial leadership role and help guide the team’s unique UX methodology and processes to ensure Deepend, and its sister agencies within the Deepend Group, continue to implement user-first digital solutions to a world class standard.
Glen joins the team from 2and2 where he worked as Lead UX Designer. Bringing over fifteen years’ experience working across commercial, NGO, government and higher-education sectors, he is a digital creative, specialising in ideation, creative development, UX and instructional design.
Matt Griffin, Founder and Executive Director of Deepend, said human centred design is central to the Group’s approach, and Glen’s cohesive appointment within the organisation will help future proof the organisation’s creative and strategic output within a rapidly changing digital landscape.
“As customer needs become increasingly complex across multi-layered digital projects, it’s critical that agencies are primed with flexible and creative thinkers who put the user at the heart of their solutions. We’re incredibly excited to welcome Glen to Deepend. He was a clear choice to lead our UX department; the vast scope of his experience encompasses an exceptional mix of user knowledge and digital innovation.”
Speaking of his appointment, Glen said he is thrilled to work across such a diverse range of projects.
“For me, UX is about understanding ‘audience and purpose’. Successful UX design requires a highly collaborative approach spanning the entire project lifespan, from product visioning through to blueprinting, production, testing and launch. This user-first ethos is echoed throughout Deepend and its sister agencies, and this is what really attracted me to the role. Creative collaboration is what I love most about digital and I hope to build upon the great work that’s already happening here,” he said.
Deepend is proudly part of a four-agency collective, the Deepend Group; an independent, digital communications and innovation consultancy group. The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech) and History Will Be Kind (PR/Social Media).
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For further information or images please contact:
April Rose
Account Manager
Deepend
T: (02) 8917 7900
April.rose@deepend.com.au
About Deepend Group:
The Deepend Group is an independent, digital communications and innovation consultancy group. Our specialist companies are a new breed of business innovators, fluent in the ever‐changing digital and technology landscape. They analyse, create and measure successful outcomes that transform businesses. Our business portfolio includes:
Deepend
One of the most established digital marketing & communications agencies in Australia with offices in Sydney and Melbourne. We help businesses succeed with great engineered ideas and innovations, which have people at their heart.
How To Impact
A dedicated innovation agency, operating since 2008 in Australia. Our aim is to raise the bar on the effectiveness of innovation in Australia, by coming up with ideas that stick. We believe that the right process, structure & behaviours can unlock growth and a greater return on innovation investment.
Nomad
Work with clients & agency partners to create products and solutions for personal devices. This includes apps, mobile websites, tablet development and Smart TV solutions. We do this through a process of exploration, design, development and marketing activity.
History Will Be Kind
A new breed of communications agency, operating at the crossroads of public relations, social media & digital communications. We create stories that people want to share and conversations that you want to be part of, that tap into trends and drive opinion.
