Domain Brand Campaign Features Rose Bryne And Bobby Cannavale
Domain has launched a new campaign starring Rose Byrne and Bobby Cannavale in partnership with Howatson+Company. The campaign introduces the new brand platform ‘Know what we know’ which reflects Domain's commitment to make it easier for property seekers and agents to benefit from Domain’s deep market expertise.
Rebecca Darley, Chief Marketing Officer, Domain says, "In an era where information is the most valuable asset, 'Know what we Know' embodies collaboration, shared knowledge, and partnership with consumers and agents.
Many Australians can relate to that feeling of property obsession, going above and beyond in their property search to feel confident they are making the right decision and we know Agents have witnessed this behaviour first-hand. This proved fertile ground to bring to life the new re-imagined search experience in the Domain App, and stretch the brand into a lighthearted and entertaining territory”.
Domain has invested significantly to reinvent the property search experience which benefits both consumers and agents alike. The Domain exclusive and new features ‘Recently Sold Listing’, ‘Search by School Zone’ and ‘Integrated List and Map View’ are designed to help buyers understand the market and find the right property sooner and in turn arms agents with more informed, serious buyers quicker.
The films were directed by Trent O’Donnell known for his comedy series including No Activity, Colin from Accounts, Ghosts and Hacks.
Watch film 1 here
Watch film 2 here
Watch film 3 here
The campaign includes TV, Online, OOH, Radio, Social and sponsorship of Allianz Stadium.
