Business Daily Media

the promise and peril of a Pacific tourism bubble

  • Written by Regina Scheyvens, Professor of Development Studies, Massey University

Pacific nations have largely avoided[1] the worst health effects of COVID-19, but its economic impact has been devastating. With the tourism tap turned off, unemployment has soared while GDP has plummeted.

In recent weeks, Fiji Airways laid off 775 employees and souvenir business Jack’s of Fiji laid off 500. In Vanuatu 70% of tourism workers have lost their jobs. Cook Islands is estimated to have experienced a 60% drop in GDP[2] in the past three months.

In response, many are calling for the Pacific to be included in the proposed trans-Tasman travel corridor[3]. Such calls have come from tourism operators[4], politicians[5] and at least one health expert[6].

Quarantine concerns aside, there is economic logic to this. Australians and New Zealanders make up more than 50%[7] of travellers to the region. Some countries are massively dependent: two-thirds of visitors to Fiji and three-quarters of visitors to Cook Islands are Aussies and Kiwis.

Read more: A four-day working week could be the shot in the arm post-coronavirus tourism needs[8]

Cook Islands has budgeted NZ$140 million for economic recovery, but this will increase the tiny nation’s debt. Prime Minister Henry Puna has argued for[9] a limited tourism bubble as soon as New Zealand relaxes its COVID-19 restrictions to alert level 1. Cook Islands News editor Jonathan Milne estimates[10] 75-80% of the population is “desperate to get the tourists back”.

the promise and peril of a Pacific tourism bubble New Zealand Prime Minister Jacinda Ardern with the leaders of Fiji, Samoa and Federated States of Micronesia at the 2019 Pacific Islands Forum in Tuvalu. AAP/Mick Tsikas

A Pacific bubble would undoubtedly help economic recovery. But this merely highlights how vulnerable[11] these island economies have become. Tourism accounts[12] for between 10% and 70% of GDP and up to one in four jobs across the South Pacific.

The pressure to reopen borders is understandable. But we argue that a tourism bubble cannot be looked at in isolation. It should be part of a broader strategy to diversify economies and enhance linkages (e.g. between agriculture and tourism, to put more local food on restaurant menus), especially in those countries that are most perilously dependent on tourism.

Over-dependence on tourism is a trap

Pacific nations such as Vanuatu and Fiji have recovered quickly from past crises such as the GFC, cyclones and coups because of the continuity of tourism. COVID-19 has turned that upside down.

People are coping in the short term by reviving subsistence farming, fishing and bartering[13] for goods and services. Many are still suffering, however, due to limited state welfare systems.

In Fiji’s case, the government has taken the drastic step of allowing laid-off or temporarily unemployed workers to withdraw from their superannuation savings in the National Provident Fund. Retirement funds have also been used to lend FJ$53.6 million[14] to the struggling national carrier, Fiji Airways.

Read more: Holidaying in a disaster zone isn't as crazy as it might seem[15]

Fiji has taken on more debt to cope. Its debt-to-GDP ratio, which ideally should sit below 40% for developing economies, has risen from 48.9% before the pandemic to 60.9%. It’s likely to increase further[16].

High debt, lack of economic diversity and dependence on tourism put the Fijian economy in a very vulnerable position. Recovery will take a long time, probably requiring assistance from the country’s main trading partners. In the meantime, Fiji is pinning hopes on joining a New Zealand-Australia travel bubble[17].

the promise and peril of a Pacific tourism bubble Rarotonga International Airport: three-quarters of visitors are Aussies and Kiwis.

Out of crisis comes opportunity

Supporting Pacific states to recover is an opportunity for New Zealand and Australia to put their respective Pacific Reset[18] and Step-Up[19] policies into practice. If building more reciprocal, equitable relationships with Pacific states is the goal, now is the time to ensure economic recovery also strengthens their socio-economic, environmental and political infrastructures.

Economic well-being within the Pacific region is already closely linked to New Zealand and Australia through seasonal workers in horticulture and viticulture, remittance payments, trade and travel. But for many years there has been a major trade imbalance in favour of New Zealand and Australia. Shifting that balance beyond the recovery phase will involve facilitating long-term resilience and sustainable development in the region.

A good place to start would be the recent United Nations Economic and Social Commission for Asia and the Pacific report[20] on recovering from COVID-19. Its recommendations include such measures as implementing social protection programs, integrating climate action into plans to revive economies, and encouraging more socially and environmentally responsible businesses.

This is about more than altruism – enlightened self-interest should also drive the New Zealand and Australian agenda. Any longer-term economic downturn in the South Pacific, due in part to over-reliance on tourism, could lead to instability in the region. There is a clear link[21] between serious economic crises and social unrest.

Read more: How might coronavirus change Australia's 'Pacific Step-up'?[22]

At a broader level, the pandemic is already entrenching[23] Chinese regional influence: loans from China make up 62% of Tonga’s total foreign borrowing; for Vanuatu the figure is 43%; for Samoa 39%.

China is taking the initiative through what some call “COVID-19 diplomacy[24]”. This involves funding pandemic stimulus packages and offering aid and investment throughout the Pacific, including drafting a free trade agreement[25] with Fiji.

That is not to say Chinese investment in Pacific economies won’t do good. Rather, it is an argument for thinking beyond the immediate benefits of a travel bubble. By realigning their development priorities, Australia and New Zealand can help the Pacific build a better, more sustainable future.


  1. ^ avoided (
  2. ^ 60% drop in GDP (
  3. ^ trans-Tasman travel corridor (
  4. ^ tourism operators (
  5. ^ politicians (
  6. ^ health expert (
  7. ^ more than 50% (
  8. ^ A four-day working week could be the shot in the arm post-coronavirus tourism needs (
  9. ^ argued for (
  10. ^ estimates (
  11. ^ vulnerable (
  12. ^ accounts (
  13. ^ bartering (
  14. ^ lend FJ$53.6 million (
  15. ^ Holidaying in a disaster zone isn't as crazy as it might seem (
  16. ^ increase further (
  17. ^ travel bubble (
  18. ^ Reset (
  19. ^ Step-Up (
  20. ^ report (
  21. ^ link (
  22. ^ How might coronavirus change Australia's 'Pacific Step-up'? (
  23. ^ entrenching (
  24. ^ COVID-19 diplomacy (
  25. ^ free trade agreement (

Authors: Regina Scheyvens, Professor of Development Studies, Massey University

Read more

Business Reports

Is Maintaining Good Customer Service Difficult?

Good service is the key to success within any customer-facing business. Employees should strive to help in a clear and friendly way, to attract new customers and retain current clients. There are many ways in which you can imple...

Business welcomes Safeguard consultations

A comprehensive consultation process on the Safeguard Mechanism will be critical to achieving our targets and locking in a stronger economy, Business Council chief executive Jennifer Westacott said. “It’s time to move beyon...

Adyen advances in-person payments with the launch of in-house designed terminal range

Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, is pleased to announce the launch of its first in-house designed terminals. Innovated to facilitate diverse payment use cases, the ...

Water education is key to creating sustainable communities

Water has shaped the unique landscape and the culture of the Northern Territory for over 60,000 years and is just as important today. Water is at the centre of the Territory lifestyle. In remote communities, preserving water hel...

Influential oil company scenarios for combating climate change don't actually meet the Paris Agreement goals, our new analysis shows

BP, Shell and Equinor all produce widely used scenarios of energy's future.Christopher Furlong/Getty ImagesSeveral major oil companies, including BP and Shell, periodically publish scenarios forecasting the future of the energy se...

How to Improve Marketing Strategy Using Surveys

Every business owner knows how important marketing is. However, there are more than a few ways to go about forming your marketing strategies. Many marketers will disagree on what the best approach is. However, there is one thing...

Web Busters - Break into local search