5 Ways to Bring in More New Customers for Your Roofing Business
No matter what type of business you’re in, the goal is to make money, and that is done by getting more customers to buy your products or clients to pay for your services— and to keep them coming back. However, roofing companies don’t get repeat business as often as other businesses because roofs can last many years at a time if the job is done right. Fortunately, many roofing companies offer more services than just roofing repair and replacement, so there is some level of repeat business. While maintaining your current customers is great, you’ll also benefit from bringing in new customers— and here are five ways that this can be done.
#1: Practice Good Customer Service
Good customer service isn’t hard to maintain and is actually a good way to get the word out about your roofing business. When you provide good service for your current clients, they are more likely to tell everyone they know about your roofing company. Just keep in mind that this goes both ways— they’ll also spread the word just as quickly about you doing a poor job and providing poor service.
If you’re confident in your skills and know how to provide good customer service, you can also implement some kind of referral program to ensure that your clients will refer you to their friends and family.
#2: Offer Incentives for New Customers
One of the best ways to entice new customers is to entice them with a special introductory offer, such as a certain dollar amount or percentage off of their first roof repair or replacement from your company. This provides them with a low-risk way to try out your services.
#3: Try Networking and Other Forms of Traditional Marketing
Networking with other contractors can be a great way to help get the word out about your roofing business. General contractors and others who work on homes and other buildings (i.e., carpenters, electricians, plumbers, etc.) can be of great help when it comes to referring your roofing business to those who may be looking for a roofer. You can do the same for them in return to guarantee strong relationships with the contractor community.
Traditional marketing tactics, such as billboards, newspaper ads, flyers, and even TV and radio ads can also be helpful in bringing in more business. Your target market is your local community, so make sure to advertise towards them. It’s also a good idea to get involved in community events. This will help those in your local community become more aware of your business.
#4: Familiarize Yourself with Digital Marketing Techniques
While traditional marketing is effective when it comes to spreading the word about your roofing business in your local community, digital marketing is even more effective. One of the most effective forms of digital marketing is SEO (search engine optimization) marketing. This is the process of utilizing keywords on your business website to get it to rank higher on search engines like Google. The best roofing SEO agencies can transform your website and help bring in more clients for your business.
Another form of digital marketing to take advantage of is social media marketing. Billions of people use social media every day, and there’s a good chance that those in your community use it too. Digital marketing strategies used in conjunction with traditional marketing strategies can help you reach even more potential customers.
#5: Strengthen Your Online Presence
In order to be successful with digital marketing, you need to have a strong online presence. Make sure that you have a business website, and also make sure that it’s up to date. You should have the correct contact information (phone number, address, etc.) displayed on your website so that potential customers can contact you.
It’s also a good idea to have photos of your best work, along with customer reviews and testimonials. This combined with SEO marketing techniques can significantly increase your likelihood of gaining new customers. Having a strong online presence lets you be seen more, and it also lets customers know that there’s more than one way to contact you.
All five of these tips are necessary to help you bring in new customers for your roofing business. They can also help you make repeat customers out of your new customers when they need your services again. The key is to create more awareness around your business and to let potential customers know that your company can meet all of their expectations.
