Business Daily Media

Content Marketing Trends to Watch Out for in 2018

  • Written by News Feature Team


The one distinguishing factor that determines brands with successful content and brands without is a comprehensive content marketing strategy. Your brand could hire a digital marketing agency to handle content, or you could do it in-house. The point is the plan. Once you do have a strategy, is has to be annually upgraded to keep up with trends that drive the content advertising landscape. It’s the fourth and final quarter for many businesses in 2017. That means it’s time to get the content marketing strategy ready for 2018. Here are several trends to keep an eye out for in the coming year:

Diversifying Content Creation Teams

Brands with highly successful content have a secret: incredibly diverse content creation teams. These brands have thought beyond writing blog posts. These days, the best content teams have not only writers, but also graphics designers, illustrators, editors for audio and video, video producers, content promoters, online optimisation specialists, campaign managers, and more in an array of professionals that churn on written, audio, and video content. Therefore, the top content marketing trends to watch out for is your competitor assembling an ace content team. Do it before your brand loses the competitive edge.

The Rise of Live Video Content

An overwhelming majority of successful online content is visual. An overwhelming majority of visual content is now video, particularly live video. According to a Buffer survey in 2016, marketers preferred to make more video content if considerations such as budget were not in the way. Live video was the most preferred video format to advertise in. The engagement for live video is over 100 percent on Facebook alone. Facebook data shows that people are three times more likely to watch live video than a non-live one. Considering the data, brands should be investing significantly in live video in 2018. Creating more video content overall for the coming year should be a priority for B2C brands. It’s also wise to hire a SEO Melbourne, or in your local area, professional to optimise video content for search engine purposes.

Content Goes to the Internet of Things

Internet of Things, or IoT, refers to gadgets that are not regular computers that consumers use in everyday life to access content. Smart home gadgets, such as Amazon Echo or Google Home, are increasingly driving not only searches but content as well. The average consumer now access content offline through IoT more than ever before. Brands should keep this data point in mind when creating content in the coming years. Optimising content for IoT and making content more accessible on smart gadgets should take priority in the coming year.

Influencer Marketing is On the Rise, but with a Caveat

Content is now being shown to consumers not directly, but through influencers on most instances. Many brands have jumped on the social media influencer bandwagon where images and videos are used for promotional purposes. While influencer marketing is becoming increasingly important especially among younger viewers, there’s also a major caveat. Lack of disclosure regarding paid influencers have led to a number of lawsuits filed by the FCC. Even big brands like Microsoft, Instagram and Machinima have gotten into legal trouble. Therefore, content shown through influencers should contain disclosures in 2018 and beyond to avoid a legal issue.

In the coming year, keep the above trends in mind and prepare accordingly.

Business Reports

EOFY explainer: Everything your business needs to know about the instant asset write-off

Australia has long been renowned as a rich and vibrant small business nation, where entrepreneurialism is encouraged and celebrated. It has, however, been a challenging period for small business owners, and the transition from o...

Brand Expert Shines in Business Awards

Sydney multipreneur Zahrina Robertson, who is known for producing world-class visual assets, has been named a finalist in the North Shore Local Business Awards. The founder of Zahrina Photography & Video[zahrinaphotograph...

New Image acquires Nutrimetics from Tupperware Brands

New Image Group has acquired skincare and cosmetics brand Nutrimetics from Tupperware Brands Corporation (NYSE: TUP) for an undisclosed sum. Nutrimetics is a natural fit with New Image’s portfolio of health and nutrition prod...

Save, spend or invest? New offering allows Aussies to maximise their savings

With the turn of a new financial year, Australians are at a loss of how to make the most of their tax refunds this year with rising costs of living and low return on savings. The Australian Investor Sentiment Report 2022 reve...

Commercial Painting Revitalised Shop Fronts and The Economy – Why Did the Funding Dry Up?

State governments provided retailers with grants to revitalise their shop fronts in a bid to help the ailing industry. The $2000 - $10000 grant aims to ‘add a lick of paint” and some street appeal to retail outlets not onl...

How to Succeed as a Call Center

If you aspire to build a productive and prosperous call center, you need to begin from the zenith or top. After all, your workforce won’t be able to create a positive experience for your customers if they’re not managed pr...

Web Busters - Break into local search

WebBusters.com.au