If you're running a blog, the chances are that you've had to deal with content duplication issues before. These issues typically fall into two categories: when people use your content in their posts and the second is when multiple people publish posts on your blog that are similar in topic, title, or URL. This issue can be frustrating for bloggers who want to maintain control over their brand and manage all of their content in one place.
What Is Duplicate Content?
Duplicate content is the term used when multiple websites have the same piece of content. This happens a lot with blogs and other online media, mainly when multiple people publish their posts on the same topic or post similar content published on other blogs. When two different sites publish too similar posts, Google will flag both of them as duplicate content and may penalize you for it.
According to the experts of Noria, an SEO company in Chiang Mai that provides digital marketing services, it's best to avoid content duplication as much as possible. The problem with duplicate content is that it can cause issues for your site's visibility in search results. Having duplicate content across different sites makes it harder for the search engines to understand which version of the information will be considered authoritative.
Does Duplicate Content Matter for SEO?
Duplicate content poses no risk to your rankings at all. The same consistent content can be good for your orders. You can have virtually identical pages ranking side by side if the search engines deem them relevant enough for people to click on both of them.
If you are into content marketing that publishes multiple posts on the same topic, then it's unlikely that Google will penalize you for this if it's done appropriately.
How to Find Duplicate Content Issues
There are several ways to identify duplicate content issues. The first step is to scour your content and look for any posts that are similar in topic or title. If you find them, you have a problem and need to take immediate action to fix it.
Just as important, it's also a good idea to check the links to your blog posts. Look at the URLs of your blog posts and make sure they don't contain the exact keywords, URL, and domain names as any other similar site. Small business success is not entirely left to chance. If you want your business to succeed, you have to put in the hard work, and this is where digital marketing like SEO comes into play.
Search engines will take duplicate content into account when they rank your website using "PageRank." They also use it to determine how much authority they want to give a site on any given subject. Tools available allow users to quickly locate duplicate content within their site's data.
How to Fix Duplicate Content Issues
There are ways to address duplicate content issues involving taking specific steps before and after publishing a post. Follow these steps to fix the problem:
* Fix Your Titles & Keyword Tracking
* Add a Noindex Meta Tag to Duplicate Content Pages
* Give Google an Indication of Duplicate Content
* Create a Unique Title for Duplicate Content
* Fix Broken Links for Duplicate Content Pages
* Avoid Using Broken Link Checkers in the Future
If you follow the steps above, you should be good to go. Google will no longer think that your pages are duplicated once you add the Meta tags and other plugins. However, there are still additional steps that you can take to ensure that your content isn't getting penalized.
About the Author
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.