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The Times


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Doing things alone is on the rise, and businesses should pay more attention to that – even on Valentine’s Day

  • Written by: Peter McGraw, Professor of Marketing and Psychology, University of Colorado Boulder

Every February, Valentine’s Day amplifies what single people already know – that public life is built for two. Restaurants roll out prix fixe menus for couples. Hotels promote “romantic getaway” packages designed for double occupancy. A table for one still invites the question, “Just you?”

Yet there’s irony...

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