Business Daily Media

Business Marketing

The Benefits of Investing in Promotional Products for Brand Marketing [Infographic]

  • Written by News Company


This infographic is an excellent look into why promotional products are a great tool for your marketing and advertising. They can really help your brand shine because they help improve your business’ favorability and can increase the likelihood that the recipients will buy from you in the future.

 

Promotional Sticky Notes





Sticky notes  are an excellent example of a simple promotional product idea. They are useful and are kept for a long time on a desk, looked at repeatedly, and help improve your branding and your sales.

 

Proven Marketing Track Record

 

Promotional products have been a popular choice for marketing and advertising campaigns for a very long time. Now that advertising on the internet provides such great detail on tracking the results of advertising, it is important to show that promotional products and branded gifts have a positive effect on your brand and sales.

 

Promotional Products are a Great Option to Show off Your Brand





Promotional product campaigns are actually less money and convert better than other types of advertising methods. The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print. Over half (56%) said their impression of the company improved after receiving a branded item. While other types of advertising (like TV or radio ads) might be annoying, promotional products are not only widely accepted, but are appreciated, memorable, and much less likely to be ignored. Here are some statistics that show how promotional products have a much more positive effect on your target audience.

 

  • *  20.9% of recipients made a purchase after receiving a promotional product.

  • *  13.4% made a purchase after viewing a print ad.

  • *  7.1% made a purchase after watching a TV commercial.

  • *  4.6% made a purchase after seeing an online ad.



Promotional Products are Useful, Tangible, and Highly Affordable





Promotional products integrate into life, impacting the daily routines of the recipients. Unlike other marketing techniques, promotional products continue to impact the recipients and therefore make your brand more memorable, and more favorable.

 

Those surveyed had at least one product in their:

 

  • *  Bedroom / Storage Space (55%)

  • *  Work Area (74%)

  • *  Kitchen (91%)

 

After receiving a promotional product:

 

  • *  42% felt a more favorable impression of the brand.

  • *  60% have done business with the brand.

  • *  27% keep the promotional product as a constant reminder of the company.

 

Popular

A Guide for E-Commerce Business Owners: How to Secure Your Online Store

Do you want your web-based retail marketplace to rub shoulders with the likes of Amazon and eBay in the not-so-distant future? If your e-commerce business is to scale these lofty heights over the next five-year period, it’s im...

Marketing for Small Business

Are you a small business owner in the property, real estate, housing, or gardening sectors looking to take your marketing efforts to the next level? Look no further. In this article, we will delve into the world of marketing f...

The Do's and Don'ts of Starting an Airbnb: Expert Tips for Success

Airbnb has become a popular way for homeowners to earn extra income by renting out their homes or spare rooms. However, starting an Airbnb business is not as simple as listing your property on the platform and waiting for gues...

Virtual Office
Tomorrow Business Growth