Most marketing companies are well aware of the fact that marketing is far more of a complex field than it comes across at first. If you do not have a dedicated marketing program for your company, and you handle many of the marketing aspects on your own, you will quickly come to find that there are a lot of things you need to consider and think about.
From resource management to knowing the best ways to get your business name out into the world around you, there are a lot of things that you will need to think about when running a business. One of these things will be to consider how you want to market your brand’s mascot. A brand’s mascot is more than just something customers will remember your business by. A good mascot is going to be the bridge between your company as a corporation and the customers who may be interested in your items. If you aren’t sure what the best way to market your brand mascot is and you don’t have a lot of money to work with, here are four ideas that may work in your favour.
1. Consider Social Media
As most people know, using social media will not cost you any money whatsoever. If you are interested in spreading the word about your business’s character costume, then you may want to consider the idea of advertising your business on a social media platform. These platforms will not require you to spend any money on them to begin reaching out to an audience. Your interactions as the character of your business can vary from friendly and supportive to competitive arguments. You can choose to vehemently compliment the business, or you can choose to post as you would for any other social media account, but only in the name of the business’s character. This will, in turn, spread both good impressions and the name of the business around social media, which is something that most marketing agencies can agree is a good thing.
2. Go to Community Events
One of the best ways to advertise a local business is to make your presence known in the community that you are in. If you are a smaller business with a more focused demographic, such as the people in your town, some people might be hesitant to go to a business that they know nothing about. By choosing to wear the mascot costume to community events (which are often free or minimally expensive), you can rest assured knowing that you are not only spreading the appearance of the mascot but also the good impressions that the mascot wearer provided. With that being said, it is important for the person wearing the mascot costume to have a degree of charisma so that you can charm other potential customers for your business.
3. Bring the Mascot Into Everything
If you want to play the game in a heavy-handed manner, one of the best things that you can do will be to bring your mascot into just about everything that you as a company do. For some people, this will include adding the mascot’s logo and brand to all sorts of merchandise that your business may sell. You can also put the mascot onto the website, as a support for a chat bot, and so on. If you want people to start associating your mascot with your business, this is one of the quickest and safest ways to get the job done.
4. Involve the Audience
There is nothing better for engagement with a community of potential customers than by seeing what your customers can do. If you want to help connect your mascot with your customers, you can consider having a contest with the customers. These contests can involve photo competitions, writing, and other forms of creativity. By adding your mascot to the mix, you can help these curious potential customers find what they are looking for. Before you know it, you will be able to help your audience associate your brand-new mascot with your already established image, allowing for more traffic flow to come into the business. Trying to involve the audience in what your mascot does, is even better for developing a character for the mascot as well.
While there are many ways that advertising your mascot, can cost you money, using advertisement tips and knowing some free or inexpensive ways to bring your mascot into your business is going to do wonders for its popularity.