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Men's Weekly

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Work or play? The rise of online ‘kidfluencers’ is raising complex legal and ethical questions

  • Written by Irmine Keta Rotimi, Doctoral Candidate, Marketing and International Business department, Auckland University of Technology

Videos of children opening boxes of toys and playing with them have become a feature of online marketing – making stars out of children as young as two.

Twelve-year-old influencer Ryan Kaji, for example, earns US$30 million a year on YouTube leading one of the most popular children’s channels. His empire was built on toy unboxing.

An...

Australia’s Young Entrepreneurs Redefining Success Through Legacy and Community Impact

A new generation of young Australian small business owners is redefining success, driven by a desire to create a lasting legacy through the positi...

Lessons in AI: How LoanOptions.ai Shows What Smart Adoption Really Looks Like

In a world where many small businesses are still trying to work out how to actually use AI (not just talk about it), Australian fintech LoanOption...

Driving smarter: how car subscription models are redefining mobility and financial flexibility

The world of mobility is changing fast, and car ownership is no longer the default. Across Australia, professionals and businesses alike are seeki...

The Future of Wealth Technology

“You shouldn’t need a large account balance to experience real-time investing. Technology should make that kind of access universal.” For decades...

Thryv wins national accolade at 2025 Australian Service Excellence Awards

  Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, announced that Greg Nicolle, G...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...