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What the f#$%? The surprising legal rules about brand trademarks of sweary phrases

  • Written by Alexandra Allen-Franks, Senior Lecturer; Co-director of the New Zealand Centre for Human Rights Law, Policy and Practice and Co-director of the New Zealand Centre for Intellectual Property Law, University of Auckland, Waipapa Taumata Rau
What the f#$%? The surprising legal rules about brand trademarks of sweary phrasesdrante/Getty Images

Journalist Paddy Gower’s attempts to trademark his brand have highlighted what is still considered offensive in New Zealand when it comes to trademarks. But should a government agency be the arbiter of what might offend?

In March 2024, Gower applied to trademark the name of his news entity “This Is The Fucking...

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

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Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

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I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

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Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...