Business News

Boycotting Russian products might feel right, but can individual consumers really make a difference?

Written by Mike Lee, Associate Professor of Marketing, University of Auckland

Scottish Artists for Ukraine demonstrate at the Russian consulate, Edinburgh, against the Russian military invasion of Ukraine. Picture date: Wednesday March 9, 2022.Andrew Milligan/PA Images via Getty Images

Ukrainian president Volodymyr Zelenskyy’s recent call for a boycott of Russian oil and other import-export bans was aimed at global...

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