Business News

Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market?

Written by Lauren Gurrieri, Associate Professor in Marketing, RMIT University

Ryan Gosling (left) and Margot Robbie who play Ken and Barbie in the "Barbie'' movie.Shutterstock

After a months-long marketing blitz, the much-hyped Barbie movie is released this week.

From a Malibu Barbie dreamhouse listed on AirBnB, an AI tool that transforms selfies into Barbie movie posters and multiple Barbie-themed brand collaborations...

Ads are coming to AI. Does that really have to be such a bad thing?
Matthias Balk/Getty ImagesAmerican artificial intelligence (AI) company Anthropic this month attracted applause – and a…
Indigenous businesses are losing millions to fraudulent firms. We need stronger oversight
Over the next five years, the federal government plans to buy more from Indigenous businesses, while cracking down on a pract…
Real wages have gone backwards. Even earning $100,000 isn’t what it used to be
Figures released today by the Australian Bureau of Statistics (ABS) show that over the year to December, wages grew by 3.4%. …
Racing enjoys special treatment under NZ gambling laws. Why?
Kai Schwoerer/Getty ImagesDespite the harm it is known to cause to a significant number of New Zealanders, the gambling indus…
‘I feel I’m making a difference’: how Blak women are working to build safer workplaces
AzmanL/Getty ImagesBlak women make up a growing part of the Australian workforce, with 57% of Aboriginal and Torres Strait Is…
55,000 extra social housing homes are being built. But a new study shows that boom still falls short
Thanks to an unprecedented lift in public funding in the 2020s, an extra 55,000 new, good quality homes around Australia will…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property
In the dynamic world of real estate, commercial properties hold a pivotal position. They represent not only a significant financial asset but also a crucial business investment. When contemplating the…

Get Your New Family Doctor's Office Off the Ground in 2024
A family doctor's office is a great business to own because it has a great chance of succeeding. That said, it may seem hard to grow if you're just starting…
Could Private Drivers Disrupt the Rideshare Industry for the Better?
The travel industry is changing, and some stakeholders believe this could signal a transition away from ridesharing’s market dominance. For years now, the rideshare industry has experienced astronomical growth, with…
Gunning has hired Anthony Tsapicounis as Senior Property Manager
Gunning hires Senior Property Manager Leading commercial and residential real estate agency Gunning has hired Anthony Tsapicounis as Senior Property Manager to help support and grow the boutique agency…

Leonardo.Ai reveals new brand, expanding its creator-first platform for the next era of generative AI

The company has also launched its developer API to empower creators and builders to integrate AI into their workflows SYDNEY, Australia – 19 Febr...

Psychosocial injury risk starts inside workplace microcultures

Psychological injury is now one of the most expensive categories of workers compensation claims in Australia, with Safe Work Australia reporting t...

2025 Thryv Business and Consumer Report - Australian small businesses show grit under pressure

Australia’s small businesses are powering ahead with optimism, resilience and discipline, however, mounting pressures on costs, wellbeing and cons...

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

financial accountability to how they run cloud and AI, according to leading Australian systems integrator, Brennan. Based on customer insights...

UNSW launches plan to help Aussie startups scale overseas

UNSW Launches Global Innovation Foundry to Scale 100 Australian Startups Internationally New initiative provides startups and spinouts with direc...

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

A year after wage theft reforms came into effect, Australian businesses have increased their focus on payroll compliance, but confidence in pay accu...

Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market?

Ads are coming to AI. Does that really have to be such a bad thing?

Indigenous businesses are losing millions to fraudulent firms. We need stronger oversight

Real wages have gone backwards. Even earning $100,000 isn’t what it used to be

Racing enjoys special treatment under NZ gambling laws. Why?

‘I feel I’m making a difference’: how Blak women are working to build safer workplaces

55,000 extra social housing homes are being built. But a new study shows that boom still falls short

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Get Your New Family Doctor's Office Off the Ground in 2024

Could Private Drivers Disrupt the Rideshare Industry for the Better?

Gunning has hired Anthony Tsapicounis as Senior Property Manager

Leonardo.Ai reveals new brand, expanding its creator-first platform for the next era of generative AI

Psychosocial injury risk starts inside workplace microcultures

2025 Thryv Business and Consumer Report - Australian small businesses show grit under pressure

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

UNSW launches plan to help Aussie startups scale overseas

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security