why things won't get better any time soon
- Written by Peter Galvin, Professor of Strategic Management, Edith Cowan University
Unlike many airlines, Australia’s flag carrier Qantas has survived the pandemic. But its return to normal service – and profitability – is proving to be a bumpy ride. It could well get worse before it gets better.
As domestic and international travel picks up, the airline is struggling to keep up – having laid off thousands...