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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

Written by Adrian R. Camilleri, Associate Professor of Marketing, University of Technology Sydney

You’re scrolling through your socials and an app for an online shopping site appears. You click the link but, before you can see any merchandise, a spinning wheel flashes up and invites you to press the button to spin. You do and you win 50% off any purchase. How good is that?

This is gamification and the spinning...

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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

The RBA’s policy deliberately creates unemployment. So why do we treat the jobless so badly?

Here’s how using more recycled plastic could ease the pain of oil shocks

Why Melbourne council workers are escalating from skipping bins to a full strike

As entry-level jobs dry up in NZ, how can we help young people find their way into work?

Musk’s SpaceX is shaping up as the biggest IPO on record. It’s also bending the rules to do so

Employment data shows the early signs of AI job disruption are already here

Traditions of Rural Bali at Villa Sabana

Perth's Southern Suburbs Are Running Their Own Race

Research reveals how Australian consumers feel about shopping sustainably

why Australian advertising is stuck in a sexist past

it's almost all about housing

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

The Rise of Mobile-First Venues

Why the SME is now the primary engine of global cybercrime

Work-life Balance Key to Solving Construction Talent Shortage

The risks of underinvesting in CX

Why Your Business Is Being Left In the Economic Dust: Nimble Risk Management During Uncertainty

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