Five consumer myths to ditch in 2025
- Written by Olaya Moldes Andrés, Senior Lecturer in Marketing, Cardiff University
blurAZ/ShutterstockOver the past year, books like Less by Patrick Grant and documentaries like Buy Now: The Shopping Conspiracy have encouraged consumers to rethink their internalised beliefs that more consumption equals better living.
As we enter a new year, it’s the perfect time to reflect on and leave behind some consumer myths that are...







