TOBLERONE REINVENTS ITS PRALINES WITH A BISCOFF® TWIST
- Written by: Business Daily Media
- Published in PR Newswire
Toblerone Biscoff® Pralines are available in 176g and 44g formats.
Each praline brings together a smooth, rich milk chocolate coating with Toblerone's signature soft, chewy honey-almond nougat, and a velvety Lotus Biscoff® centre, made from the original Lotus Biscoff® caramelised biscuits, crushed and blended into a smooth, buttery spreadable paste.
Toblerone launched its Pralines range in 2023, featuring a smooth centre encased in a distinctive diamond shape. The Biscoff® collaboration marks the first partnership for the range, taking it in its most indulgent direction yet.
Ben Wicks, CMO / VP Marketing ANZ at Mondelēz International, said: "Toblerone is 'Never Square' and has always been about doing things a little differently. This collaboration is no exception, pairing our signature Pralines with Biscoff® 's smooth, caramelised biscuit spread let us create something that feels both familiar and completely new. It's the kind of pairing we think our fans will love and we can't wait for people to try it. Just don't wait too long, once it's gone, it's gone."
The collaboration brings Lotus Biscoff's® signature caramelised biscuit spread into the Toblerone Pralines range for the first time, giving fans a new way to experience two familiar tastes together.
Toblerone Biscoff® Pralines are available in 176g and 44g formats RRP $20.00 and $7.00 AUD at Coles, Woolworths and Independent supermarkets from 2nd September while stocks last.
NOTES TO EDITOR:
About Mondelez International
Mondelēz International, Inc. is one of the world's largest snacking companies and one of Australia's largest food manufacturers. Its purpose is to empower people to snack right by delivering a broader range of delicious, high-quality snacks that nourish life's moments, that consumers can feel good about. It is the custodian of iconic brands including, Toblerone, Cadbury Dairy Milk, The Natural Confectionery Co., Oreo, In A Biskit, Olina's Bakehouse and Philadelphia Cream Cheese.
