Business Daily Media
Times Affiliate Marketing


.

Whisky Mansion Hits 90% Storage Capacity in Four Months, Housing Over $12 Million in Rare Whisky

SINGAPORE - Media OutReach Newswire - 30 January 2026 - Whisky Mansion, the hybrid luxury storage, boutique, and social facility spanning 5 storeys at 44A Circular Road in Singapore's Raffles Place, has reached 90% storage capacity within four months of opening.

The facility currently houses over $12 million in whisky, including some of the rarest whiskies in the world like the Springbank 1919 over 50 years old, Yamazaki, Macallan, Karuizawa, Port Ellen, Brora, serving whisky lovers and collectors in a heritage building setting.

Singapore-based luxury whisky boutique storage facility announces Watch Mansion expansion in response to demand for visible, tradeable alternative assets
Singapore-based luxury whisky boutique storage facility announces Watch Mansion expansion in response to demand for visible, tradeable alternative assets

The rapid uptake reflects a growing trend among collectors seeking to unlock the value of alternative assets that have traditionally remained hidden in private storage. The facility has processed over $1.2 million in verified trades within five months of operation, with clientele predominantly aged 35-52 from the finance, technology, and family office sectors.

Addressing the Liquidity Challenge

"A massive influx of 'hidden assets' is being observed, bottles bought years ago for consumption that have silently exploded in value," said Malcolm De Silva, Managing Director of Rare & Refine Pte Ltd. "Six years ago, a bottle of Hibiki 17 could be picked up for around $80. Today, that same bottle trades for $700—a 1,300% return. The problem has always been: how does one unlock that value? If it stays in a cupboard, it's just glass. If it is brought here, it becomes liquid capital."

Traditional storage facilities have inadvertently created liquidity traps, with assets stored in anonymous industrial warehouses lacking visibility. Whisky Mansion's model addresses this by providing full-service liquidity—combining storage with on-site trade facilitation in a visible CBD location.

"The fundamental question every investor faces is: 'How does a collector sell their whisky or watches when nobody sees them?'" De Silva explained. "We turned the vault into a visible gallery in the CBD. The differentiator is full-service liquidity storage alongside a showroom where whisky collectors can explore and buy rare whisky."

Watch Mansion Expansion Announced for January 2026

With whisky storage nearing capacity, Rare & Refine Pte Ltd has announced the launch of Watch Mansion in January 2026. The expansion targets the secondary luxury watch market, valued at $24 billion in 2023, which faces similar liquidity challenges to the rare whisky market.

"We're seeing unprecedented demand from watch collectors who recognize that a Patek or Rolex stored in an anonymous safe deposit box has zero trading velocity," De Silva said. "Just like the Hibiki 17, people are realizing massive gains are sitting in their watch winders. We're simply providing the marketplace to realize those gains."

About the Facility

The 5-storey facility at 44A Circular Road includes Curo, a wine & dine restaurant, and Curo Reserve, a private members' lounge. The venue represents Singapore's position as a growing wealth hub, with the global alternatives industry projected to exceed $30 trillion AUM by 2030.

Market Data: Alternative Asset Performance

Asset
Original Price
Current Value
Gain
Hibiki 17 Year Old
~$50 (Early Retail)
$700 - $900
+1,300%
Macallan 1926
~$500k (Est. 2015)
$2.7 Million
+440%
Patek Nautilus 5711
$30,000 (Retail)
$140,000
+367%
Rolex Daytona "Panda"
$14,000 (Retail)
$38,000
+170%

(Source: Knight Frank Luxury Investment Index, Sotheby's, Secondary Market Analysis 2022-2025)

Hashtag: #AlternativeAssets #LuxuryInvestment #WealthManagement #PrivateCollectors #LiquiditySolutions #RareWhisky #LuxuryWatches



The issuer is solely responsible for the content of this announcement.

News from Asia

Building a Cyber-Ready Workforce in Singapore: SIM Academy Shares A Business Guide to Developing Talent

SINGAPORE - Media OutReach Newswire – 2 November 2026 - As companies expand their use of cloud platforms, digital payments, artificial intelligence and connected systems, cyber risk has become a b...

AlikeAudience Partners with Index Exchange to Expand Audience Activation Across North America and APAC

SINGAPORE - Media OutReach Newswire - 2 November 2026 - AlikeAudience, a leading data partner specialising in high-quality third-party audience solutions, today announced it has joined Index Mark...

AGD and ISCA Renews MOU to Strengthen Finance Capabilities Across the Public Service with Continuing Professional Training

SINGAPORE – Media OutReach Newswire – 2 November 2026 – The Accountant-General's Department (AGD) has renewed a Memorandum of Understanding (MOU) with the Institute of Singapore Chartered Accoun...

Banyan Group Residences Returns to Hong Kong with Exclusive Phuket Residences Showcase

Two-day exhibition on 7 and 8 November at Mandarin Oriental Hong Kong presents six Laguna Phuket developments, as more buyers make Phuket homeHONG KONG SAR – Media OutReach Newswire – 2 November 2...

iCOMPASS Unveils KY-AI™ in Hong Kong as Banks Face New AI Governance Expectations

Introduced at Hong Kong FinTech Week, KY-AI™ brings a structured approach to AI oversight, aligned with the accountability, resilience and trust principles of the HKMA’s ART Framework.HONG KONG SAR...

Banyan Group Residences Returns to Singapore with Exclusive Phuket Residences Showcase

Two-day exhibition on 14 and 15 November at St. Regis Singapore presents six Laguna Phuket developments, as more buyers make Phuket homeSINGAPORE – Media OutReach Newswire – 2 November 2026 – Bany...

Sun World Ba Den Mountain Records 5 Millionth Cable Car Passenger Ahead of Cambodia's Bon Om Touk Holiday

TAY NINH, VIETNAM – Media OutReach Newswire – 2 November 2026 – Sun World Ba Den Mountain, developed by Sun Group in Vietnam's Tay Ninh province, welcomed its 5 millionth cable car passenger of 20...

Apical Supports Maternal Health and Stunting Prevention in Dumai for RGE Founder’s Day

SINGAPORE – Media OutReach Newswire – 2 November 2026 – As part of RGE's Founder's Day celebrations, Apical, through its subsidiary PT Sari Dumai Sejati (SDS), recently partnered with the Sungai S...

SeABank completes capital increase to VND34,688 billion

HANOI, VIETNAM - Media OutReach Newswire - 2 November 2026 - Southeast Asia Commercial Joint Stock Bank (SeABank, stock code: SSB) has officially received approval to increase its charter capital ...

As AI Reshapes Education, Singapore Convenes Global Dialogue on the Future of Early Childhood Education

The REACH Reggio Emilia Conference, organised by REACH in partnership with Reggio Children and supported by the Embassy of Italy in Singapore, brought together more than 400 education leaders from ...

Why the secrecy around car insurance?

Every year, millions of Australians receive their car insurance renewal and promise themselves they’ll look at it properly later. Then life gets in ...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...