Business Daily Media

Times Advertising

.

OPPO Announced Apex Guard, Reaffirming its Commitment to Next-Level Quality

SHENZHEN, CHINA - Media OutReach Newswire - 14 November 2025 - OPPO today introduced Apex Guard, a full technology suite designed to safeguard the user experience with unprecedented quality in hardware and software.

The new concept marks OPPO's latest step in redefining what consumers can expect from smartphones—moving beyond everyday use to cover extended product lifespans and raise industry standards to the next level.

Caption

During an exclusive behind-the-scenes event at OPPO's global headquarters and R&D hub at the Binhai Bay Campus, OPPO unveiled its vision for next-level quality: embedding its commitment to quality into every step of the product development process, from early-stage research to full-device validation.

"Quality is the foundation of everything," said Grus Shan, Director of Manufacturing at OPPO. "Through continuous breakthroughs in quality, OPPO is committed to protecting the freedom of every user on their journey in life. Quality isn't just a feature, it's the freedom to Make Your Moment."

Raising Quality to New Heights with Apex Guard
Rooted in OPPO's commitment to addressing genuine user needs with comprehensive solutions, Apex Guard is a technology suite that extends across all product lines, designed to elevate quality across three key dimensions:

Next-level quality beyond everyday use:
With fundamental breakthroughs in design, Apex Guard not only protects against unexpected situations like water exposure or accidental drops, but also ensures a seamless and effortless experience beyond everyday use. Through pioneering research in materials and product design, OPPO has developed materials like Ultra-High-Strength Steel and AM04 aerospace-grade aluminum alloy that withstand daily wear and tear and also introduced structural solutions like Armour Shield that deliver protection far beyond everyday expectations.

Next-level quality beyond product lifespan:
Apex Guard ensures next-level quality for a worry-free experience that truly stands the test of time. Through innovations like OPPO Silicon-Carbon Battery with customized spherical silicon-carbon material, which delivers long-lasting safety while extending the lifespan of the battery cell by an additional 400 cycles, Apex Guard enables OPPO devices to continue to perform like new for even longer.

Next-level quality beyond existing standards:
To ensure exceptional quality from the outset, OPPO collaborates with renowned international testing organizations including TÜV Rheinland, TÜV SÜD, and SGS, and holds its devices to standards far above the rest of the industry. OPPO devices undergo highly precise manufacturing processes across every detail and are subject to the most rigorous testing procedures. This includes multiple rounds of quality assessments for new materials and over 180 device tests from pre-R&D to the end of the product lifecycle. Beyond products, OPPO after-sales services also surpass industry standards, providing additional quality assurance throughout.

Caption

Rethinking Quality with Next-Level Software Smoothness
Recognizing that the smoothness of the user experience is one of the most direct ways in which users perceive smartphone quality, OPPO has also made software innovation an integral part of the Apex Guard suite to both enhance and extend this experience.

Caption

To ensure everyday smoothness, the All-New Luminous Rendering Engine in ColorOS 16 introduces the first Unified Animation Architecture for Android, delivering seamless app launches and smooth transitions across the entire system. For more demanding scenarios, Chip-Level Dynamic Frame Sync Technology within the All-New Trinity Engine helps the system respond in real-time to frame rendering when multitasking. Sensor-Offload technology meanwhile, leverages the powerful SoC to handle critical sensor tasks, significantly lowering total power consumption when recording 4K 60fps videos.

To further guarantee long-term performance, OPPO has introduced Instant Refresh into ColorOS 16 for entry-level devices, allowing users to reduce data fragmentation and optimize app permissions with just one tap. OPPO also conducts rigorous aging tests on devices by simulating long-term phone use over 48-, 60-, or 72-month periods, to ensure each device remains smooth and responsive after years of use.

As part of its focus on smoothness, OPPO has developed evaluation systems that quantify smoothness with measurable data. The OPPO Smoothness Baseline Test measures software performance across hundreds of real-world scenarios, while the industry-first Parallel Animation Standard 6 Zero (0 Lag, 0 Latency, 0 Flicker, 0 Crash, 0 Mislaunch, 0 Freeze) focuses on home-screen app launches and seamless transitions, setting a new benchmark for software quality across all devices, from the entry-level A Series to the flagship Find Series.

Binhai Bay Campus: The Home of OPPO Quality

Caption

As OPPO adds more facilities to Binhai Bay, the campus is set to benefit from improved scale and synergy, while access to more advanced equipment and centralized resources will allow OPPO to push its commitment to quality even further. The campus features a series of advanced laboratories—including a Materials Lab, Intelligent Terminal Testing Lab, Power Consumption Intelligent Lab, and Communication Lab—each conducting quality assessments from different perspectives to ensure dependable hardware and smooth software user experience.


Hashtag: #OPPO

The issuer is solely responsible for the content of this announcement.

News from Asia

Tracking the unseen: How Chinese agricultural experts tackle invisible pollution in Yangtze River protection

BEIJING, CHINA - Media OutReach Newswire - 30 April 2026 - Since June 2021, the central committees of China's non-Communist political parties and non-Party personages have been entrusted by the Co...

AI for Global Civilization: China-Singapore Dialogue Held in Singapore

SINGAPORE - Media OutReach Newswire - 30 April 2026 - AI for Global Civilization: China-Singapore Dialogue was held in Singapore on April 28. The event gathered around 100 participants, including ...

Sanya Asian Beach Games Conclude, Showcasing China’s Openness and Asian Unity On and Off the Field

SANYA, CHINA - Media OutReach Newswire - 30 April 2026 - The ninth day of competition marked the conclusion of the sixth Asian Beach Games in Sanya, bringing the multi-sport event to a close...

XIXILI Redefines Lingerie Retail as Malaysia’s First Brand to Launch 3D Avatar Fitting Technology

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 1 May 2026 - One issue has long persisted across the lingerie industry: most women are wearing the wrong bra size without realising it, often for...

Spring Shanghai • Putuo Day Pop-up Event Opens in Milan, Showcasing Putuo District’s Unique Charm

MILAN, ITALY - Media OutReach Newswire – 1 May 2026 - As the dynamic interplay of light and shadow along the Putuo District section of Suzhou Creek in Shanghai, known as the "Half Marathon Suzhou ...

Methodist College Kuala Lumpur Strengthens Academic Pathways Through Collaboration with MILA University

NEGERI SEMBILAN, MALAYSIA - Media OutReach Newswire - 1 May 2026 - Methodist College Kuala Lumpur (MCKL) has formalised a strategic collaboration with MILA University through the signing of a Memo...

MHESI Joins Partners to Launch SPACE-F Batch 7, Pushing Thai FoodTech to the Global Stage, Highlighting the Wellness Economy as a New Economic Engine

BANGKOK, THAILAND - Media OutReach Newswire - 1 May 2026 - Prof. Dr. Yodchanan Wongsawat, Deputy Prime Minister and Minister of Higher Education, Science, Research and Innovation (MHESI), led...

Petite Fleur Bringing Enchanting Floral Arrangements to Kuala Lumpur, Malaysia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 2 May 2026 - Building on its remarkable success in Singapore and Indonesia, Petite Fleur is thrilled to announce its expansion into Malaysia with...

GWM Unveils World-Class Safety & Testing Facilities: Safety Built on Data, Not Hype

BAODING, CHINA - Media OutReach Newswire - 3 May 2026 - During the 2026 Beijing Auto Show, GWM hosted a Tech Day event, opening its global safety and testing complex to hundreds of international j...

Economy, Science & Technology, And Environment: The Three New Pillars Of Vietnam - India Cooperation

NEW DELHI, INDIA - Media OutReach Newswire - 3 May 2026 - The Indo-Pacific region continues to be the focal point of global growth dynamics and strategic competition, and relations between Vietnam...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...