Business Daily Media

Men's Weekly

.

The Answer in a tree: Practices of Environmental Governance and Industrial Development in Lankao, Henan

LANKAO, CHINA - Media OutReach Newswire - 5 August 2025 - From July 23 to 27, the Shanghai Cooperation Organization Media and Think Tank Summit took place in Zhengzhou, Henan Province.



image-1.jpeg

Themed Upholding the "Shanghai Spirit" to Build a More Beautiful Home, the summit brought together leading media outlets, prominent think tanks, senior government officials and diplomatic envoys from SCO member states, observer states and dialogue partners, renowned scholars and experts in relevant fields, as well as representatives of the SCO Secretariat and other international and regional organizations.

On July 26, guests traveled to Lankao County, Kaifeng City, for a field visit. They proceeded to Jiaotong Square to hear stories about the Jiaotong Tree,headed to Jiao Yulu Memorial Park for the exhibition showcasing Comrade Jiao Yulu's life and deeds,and departed for Huanghewan (Yellow River Bay) in Dongbatou Town to learn about ecological protection and high-quality development of the Yellow River.At last, guests departed for Guyang Music Town to visit the national musical instrument industry.They were eager to learn how this once impoverished region, long tormented by sandstorms, salinization, and waterlogging, had achieved comprehensive revitalization through environmental governance and industrial development.

Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th
Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th

Decades of relentless effort have forged Lankao's remarkable transformation, a change vividly reflected in each upright paulownia tree.

This is the pulse of the earth.Stretching beneath the vast sky of China, the mighty Yellow River, revered as the Mother River, surges like a dragon, nourishing the root of Chinese civilization.

In Lankao, however, these same torrential waters of the Yellow River, with their relentless floods and windblown sands, also left three natural disasters, sandstorms, saline-alkaline soil, and waterlogging.

When the spring breeze blows across the old course of the Yellow River again, the landscape of Lankao is transformed. An ocean of paulownia trees spreads out into a stretch of vibrant green. With broad-leaved canopies, these tall and straight trees are like immortal monuments standing on the earth, wordlessly telling the name of a pioneer - Jiao Yulu.

One generation plants the trees, under whose shade another generation rests. In 1962, Jiao Yulu, then secretary of the Lankao County Party Committee, led the masses in a battle against three natural disasters. Their ingenious methods—covering sand dunes with excavated silt and planting trees to stabilize moving sands—have found a new life today. The ecological corridor, with a length of more than 1,500 kilometers, and the ecological forest land, covering an area of 200,000 mu, have become the unique "lucid waters and lush mountains" in the plain sandy area.Once endangering the people in Lankao, the three natural disasters—sandstorms, saline-alkaline soil and waterlogging—have now been transformed into ecotourism resources.Tourists can view old photos at the Yellow River Control Memorial Hall, go birdwatching by restored wetlands, and enjoy the rustle of leaves in the paulownia forest.

The paulownia forest is not only a green barrier guarding the homeland, but also breeds vigorous vitality.In Xuchang Village,Guyang Town, people there awaken to the melodious sound of the guzheng and guqin.Once planted to shield against wind and fix the sands, the paulownia trees have now become excellent materials for making Chinese traditional instruments.

Xuchang Village produces over 100,000 units of guzheng and guqin annually, generating 150 million yuan (CNY) in output value. With the help of e-commerce, the products are not only sold well across the country, but also exported to more than 10 countries and regions, including Japan and the United States. From a poverty-stricken village in the past to a prosperous village nowadays, the paulownia tree has witnessed the remarkable transformation of Xuchang Village.

Meanwhile, in the home-furnishing industrial park, leading enterprises such as Sofia and TATA Wood Door have taken root. These "singing woods" have been transformed from "timber worth dozens of yuan" into a modern home-furnishing industry with a production and operation income of more than 50 billion yuan(CNY). Paulownia has become the economic pillar of Lankao, and the furniture produced is shipped from Lankao to many cities across the country.

The gifts of this land extend far beyond this. The once barren saline-alkali soil are now planted with melt-in-your-mouth and sweet salt-tolerant sweet potatoes, juicy honey melons, and plump peanuts. These characteristic agricultural products have not only become the "New Three Treasures" of Lankao, but also a powerful new engine for boosting farmers' incomes

The economic development has changed the local people's way of life, and there are many such changes. In terms of education, finance, culture, science and technology, ecology and transportation, the brand-new Lankao is increasingly capturing the world's attention.

In the sunlight, the vast fields of photovoltaic panels shimmer like a blue ocean.

In the fields, the modern wind turbines, stand tall and upright, their blades turning steadily in the breeze, generating clean energy that meets the local electricity demand and is transmitted to other regions.

The construction of high-standard farmland has been comprehensively promoted.The former saline-alkali land has now become ten thousand mu of fertile farmland.

Through the exploration of "5G + smart agriculture", Lankao has realized the transformation from "relying on the weather for food" to tech-driven harvests. The grain yields climb steadily. The Harvest Festival brims with stories of the smart farming. On the land of Lankao, the beautiful picture of fertile farmland is slowly unfolding with "villages in the fields, fields among the villages, and villages and fields as one".

From the paulownia tree planted by Jiao Yulu to the comprehensive revitalization of Lankao today, this is a history of struggle, and also a legend of moving from desolation and poverty to fertility and prosperity .

The vitality of a tree lies in taking root downward and growing upward; the vitality of a city lies in transforming the sand of suffering into the light of hope. This is the answer that Lankao has given to the world.

Ahmed Hassan Ahmed Mohamed Moustafa, Owner and Director of Asia Center for Studies and Translation from Egypt, expressed during his visit that he was deeply impressed by China's achievements in poverty alleviation. He stated that ​Lankao's remarkable development through initiatives like afforestation​ was precisely why he chose to visit, adding that such experiences ​hold invaluable lessons for his own country.
Hashtag: #Lankao #Henan

The issuer is solely responsible for the content of this announcement.

News from Asia

Finalists and Semifinalists for $1 Million Seeding The Future Global Food System Challenge Announced

BONN, GERMANY - Newsaktuell - 3 February 2026 - The Seed Grant Finalists and Growth Grant and Seeding the Future Grand Prize Semifinalists of the 5th annual Seeding The Future Global Food System C...

St. George’s University Prepares Future South Korean Physicians for the Growing Global Cancer Care Challenge

SEOUL, SOUTH KOREA - Media OutReach Newswire - 4 February 2026 - Rising global cancer incidence is straining healthcare systems, which already face workforce shortages. In East Asia, the number of...

Tecsun Science and Technology Shines at Greater Bay Area AI Summit, Jointly Building an Industrial Innovation Ecosystem

HONG KONG SAR - Media OutReach Newswire - 30 January 2026 - On January 27, the 2nd Academician Summit on Innovative Applications of International Artificial Intelligence Industry Scenarios and the...

Sipzz Opens Second Flagship Store at Paradigm Mall, Johor Bahru

Heralding An Auspicious Chinese New Year with A Fun, Festive Horse-Year Collection JOHOR BAHRU, MALAYSIA - Media OutReach Newswire - 4 February 2026 - Following the success of its first flagship s...

Dusit highlights rare convergence of Michelin recognition across hotels, dining, and the culinary talent it has trained

Michelin-recognised hotels, Michelin-awarded restaurants, and alumni success underline Dusit’s long-term commitment to Thai-inspired gracious hospitality and talent development for the broader indu...

OnGreen Names BlueRock Capital Limited as Strategic Investor for the Launch of Oasis Journey in MENA Expansion

DUBAI, UNITED ARAB EMIRATES - Media OutReach Newswire - 4 February 2026 - OnGreen, a Web3-enabled green technology platform focused on the Middle East and North Africa, said on Monday that BlueRoc...

UBS to Debut Chan Wai Lap’s New Immersive Installation at Art Basel Hong Kong 2026

Converging contemporary art, public space and participatory experience, UBS will showcase local artist Chan Wai Lap in the UBS Art Studio at Art Basel Hong Kong. This special commission will presen...

Galaxy Macau Welcomes UFC’s Epic Return This May

The Octagon® Returns with a Triple-Header May 28-30 Featuring UFC FIGHT NIGHT® and ROAD TO UFC Season 5 at Galaxy Arena Follow Galaxy Ultimate on WeChat for exclusive updates and behind-t...

8 Adorable Sanrio characters x Rody "Lucky Plush Daruma Dolls" – Bounce into the New Year

Featuring the Exclusive Hidden Edition Sparkle Kuromi X Rody and 7-Eleven App Exclusive Cinnamoroll X Rody Pop-Up Ears Plush Doll Plus: Limited Edition Cuddle Cushions and Desk Mats to Add Festive...

From Banks of Yellow River to Dining Tables Worldwide: Lanzhou Beef Noodles Get a Makeover through Cross-industry Fusion

LANZHOU, CHINA - Media OutReach Newswire - 4 February 2026 - Once a must-try culinary landmark of the city and now a cultural IP savored across the globe, Lanzhou Beef Noodles is undergoing a rema...

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

A year after wage theft reforms came into effect, Australian businesses have increased their focus on payroll compliance, but confidence in pay accu...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...