Business Daily Media

Men's Weekly

.

UNHCR and LOJEL Join Forces to Launch The Simplest Act: A Global Campaign Celebrating Simple Gestures That Make a Difference

HONG KONG SAR - Media OutReach Newswire – 9 July 2025 - LOJEL, the global brand that offers modern luggage and everyday carry products, announces a new partnership with UNHCR, the UN Refugee Agency, with The Simplest Act campaign.

This collaboration highlights how even the smallest gestures can help restore dignity, hope, and agency to displaced people.

UNHCR and LOJEL Join Forces to Launch The Simplest Act: A Global Campaign Celebrating Simple Gestures That Make a Difference

At the heart of this initiative is the launch of a special edition, handmade bracelet crafted by forcibly displaced artisans in South Sudan—a simple object with a powerful meaning.

Crafted by hand. Worn with purpose.

Designed in collaboration with UNHCR and MADE51, a global initiative brought to life by UNHCR that brings traditional skills and heritage of forcibly displaced persons to the world, LOJEL is proud to introduce The Simplest Act - With Refugees Bracelet. Made by displaced artisans living in South Sudan, the bracelet features a beaded band and an engraved metal emblem, with every detail speaking to intentionality and care. It is not a fashion item, but a quiet statement of solidarity—a reminder that empathy can be carried with us, worn openly, and shared.

Proceeds from every bracelet go directly to supporting UNHCR's work with displaced communities living in South Sudan.

The Simplest Act - With Refugee Bracelet (HK$100) comes in Blue + Gray, White + Gray, and Blue + White
The Simplest Act - With Refugee Bracelet (HK$100) comes in Blue + Gray, White + Gray, and Blue + White

A Shared Belief in Human Dignity

LOJEL's steps towards community empowerment make this collaboration a natural evolution of its sustainability initiatives. The brand works with local organizations to donate suitcases for displaced communities across Hong Kong, Singapore, and the U.S. Every Simplest Act - With Refugees Bracelet contributes to a cycle of support that provides essentials like clean water, shelter, and education to South Sudan's forcibly displaced community.

UNHCR, the UN Refugee Agency, works around the world to protect people who have been forced to flee their homes due to conflict or persecution. Their mission is to safeguard rights, offer critical support, & help displaced communities rebuild with dignity.

MADE51 is an initiative of UNHCR that gives people forced to flee their homes the opportunity to use their skills and heritage to build brighter futures

"Working with the UNHCR has allowed us to turn our values into real support for the displaced people in South Sudan," said Dipti Paryani, Sustainability Manager at LOJEL. "In an era where traveling for leisure is commonplace, we cannot forget or neglect those for whom freedom of movement is a necessity for survival."

The Simplest Act Bracelet will be available now at select LOJEL retail locations and through lojel.com.

Product Availability:

Stores:
Hong Kong
Fashion Walk: 2-4 Kingston Street, Causeway Bay
K11 MUSEA: Shop 353, 3F, K11 MUSEA, Tsim Sha Tsui
The One: GA06, The One, 100 Nathan Road, Tsim Sha Tsui
LCX: Kiosk 20A & B, LCX, Level 3, Ocean Terminal, Harbour City, Tsim Sha Tsui
The Wai: Shop 428A, 4/F, 18 Che Kung Miu Road, Tai Wai
YOHO Mall: Shop 2005, 2/F, 9 Long Yat Road, Yuen Long
Tuen Mun Town Plaza: Block 4, Phase 1, Kiosk 2, 2/F, 1 Tuen Shun Street, Tuen Mun

Montreal
Royalmount: 1205, 5050 Côte de Liesse, Ville Mont-Royal, QC H4P 0C9

Vancouver
2183 W 4th Ave Vancouver, BC V6K 1N7 Canada

Eshop: lojel.com


Hashtag: #lojelcommunity #UNHCRxLOJEL #LOJELTheSimplestAct

The issuer is solely responsible for the content of this announcement.

About LOJEL

LOJEL creates carry essentials that simplify movement, enabling individuals to focus on what matters most. Founded in Japan in 1989, LOJEL's mission is to empower journeys through thoughtfully designed products that promote mindful movement and sustainability. Guided by three key principles—"Less, but better," ensuring high-quality design; "Simply User-Centric," prioritizing your needs; and "Modern Movement," offering adaptable solutions—LOJEL delivers innovative carry essentials for all aspects of mobility, from international travel to everyday commutes. LOJEL is headquartered in Hong Kong with offices in Yokohama, Vancouver, and Singapore, and sales locations across Australia, Cambodia, Canada, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and the UAE, as well as online sales in Asia and North America.

News from Asia

Rhenus 4PL Solutions Brings Digital Logistics Expertise Support To The Circular Economy Initiative Of Looper Textile Co. And REMONDIS

Circular textiles at industrial scale: Looper Textile Co. collects, sorts and processes up to 150 million garments annually for reuse and recycling. Digital coordination by Rhenus...

ISCA and SHICPA Sign MOU to Strengthen Support for Accountancy Professionals and Firms in Shanghai

SINGAPORE - Media OutReach Newswire - 8 July 2025 - The Institute of Singapore Chartered Accountants (ISCA) and the Shanghai Institute of Certified Public Accountants (SHICPA) have signed a Memora...

Proscenic Launches Major Prime Day 2025 Sale with Up to 40% Off Best-Selling Vacuums Starting at €89

SHENZHEN, CHINA - Media OutReach Newswire - 8 July 2025 - Smart home innovator Proscenic is kicking off Prime Day 2025 with one of its biggest sales yet, offering up to 40% off its top-rated vacuu...

Arrow Electronics Launches Engineering Solutions Center to Support Tech Innovation Across India and Southeast Asia

BANGALORE, INDIA - Media OutReach Newswire - 9 July 2025 - Arrow Electronics, a global provider of technology solutions, today announced the launch of its new Engineering Solutions Center(ESC) in ...

XIXILI Introduces Jelly Padded Bras: A Game-Changer in Everyday Comfort

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 9 July 2025 - Renowned for empowering women through inclusivity and thoughtful design, XIXILI announces the arrival of its latest bra collection:...

Jurassic World: The Experience Roars Into Bangkok - 8 August 2025 At Asiatique The Riverfront Destination

BANGKOK, THAILAND - Media OutReach Newswire - 9 July 2025 - Asset World Corporation (AWC), Thailand's leading integrated lifestyle real estate group, together with NEON and Universal Destinations ...

Health2Sync and Novo Nordisk Pharma Korea, Ltd. Launch Smart Cap Mallya® for FlexTouch® Insulin Pens Integration in South Korea, Enhancing insulin administration via Digital Diabetes Care

SEOUL, SOUTH KOREA - Media OutReach Newswire - 9 July 2025 - Health2Sync, Asia's leading digital chronic disease management platform, announced the successful integration of Smart Cap Mallya® for ...

E-commerce Platform Wildberries Pilots Its Own Taxi Service

MINSK, BELARUS - Media OutReach Newswire - 9 July 2025 - Wildberries, a leading e-commerce platform in Eurasia, has begun testing its own ride-hailing service in Belarus. The company expects the n...

DYXnet Awarded ISO/IEC 42001 AI Management System Certification by SGS

Leading the New Era of AI in Hong Kong's Telecommunications Industry HONG KONG SAR - Media OutReach Newswire - 9 July 2025 - DYXnet, a wholly-owned subsidiary of VNET Group, Inc...

Prince Foundation Extends Support for Children’s Healthcare in Cambodia Through Cambodia Kantha Bopha Foundation, Reflecting Commitment Guided by Neak Oknha Chen Zhi

PHNOM PENH, CAMBODIA - Media OutReach Newswire - 9 July 2025 - Prince Foundation, the philanthropic arm of Prince Holding Group under the leadership of Neak Oknha Chen Zhi, has reaffirmed its ong...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

Sell by LayBy