Business Daily Media

Men's Weekly

.

AIA Singapore boosts mental health support and enhances corporate insurance benefits for over 1.3 million employees

With over half (59%) of Singaporean consumers expressing a need or potential need for additional resources and support for mental wellness[1], AIA Singapore aims to bridge this gap with their upcoming policy enhancements.

SINGAPORE - Media OutReach Newswire - 4 October 2024 - AIA Singapore, the leading insurer in employee benefits, today announced substantial enhancements to its corporate insurance policies starting in 2025. This includes a first-in-market expanded inpatient coverage for mental health care and other enhanced benefits to provide more accessible and inclusive support for its corporate customers, at no additional premiums.

Designed to address the evolving needs of employees today, these improvements are poised to benefit approximately one-third of Singapore's workforce, demonstrating AIA Singapore's commitment to providing comprehensive employee benefits solutions.

Critically, over half (59%) of Singapore consumers believe that they need or might need more resources or support for mental wellness, identifying affordability (66%), accessibility (53%), and presence of workplace initiatives (51%)[1] as essential resources and support required. This is especially worrying as nearly 1 in 2 (44%) Singaporeans experience mental health struggles[2].

Businesses also face considerable repercussions from poor employee mental health, with productivity losses reaching up to 40% among those struggling with mental health issues[3]. As the leading provider of employee benefits, AIA Singapore's corporate insurance policy enhancements are set to make a substantial positive difference for more than 1.3 million employees they insure[4].

"Today, achieving holistic wellness means going beyond physical fitness and taking care of both physical and mental wellbeing. With full-time employees in Singapore averaging over 40 hours per week at work[5], employers hold a crucial responsibility in supporting their employees' mental health. Recognising this, AIA Singapore is dedicated to partnering businesses by offering comprehensive and flexible benefits that prioritise their employees' well-being," said Kenneth Tan, Chief Corporate Solutions Officer at AIA Singapore.

More inclusive and accessible health benefits for employees and their loved ones
In 2025, corporate employees insured by AIA Singapore will receive enhanced support for their mental wellness under the Group Hospital & Surgical Insurance (GHS). Setting a new standard for employee mental health coverage, AIA Singapore will be the first in market to expand inpatient plans to automatically include inpatient mental care. This ensures that the actual costs of inpatient mental health treatments will be fully covered, up to the plan's maximum limit.

This enhancement makes quality mental health care more accessible and convenient, empowering individuals to seek timely support for their mental wellness. Additionally, by treating mental health with the same importance as any other health condition, AIA Singapore aims to reduce the stigma surrounding mental health — which 6 in 10 (58%) of of Singapore consumers feel that there is stigma towards mental health[6].

With no changes to the premiums, other key corporate policy enhancements to be introduced from January 2025 onwards are targeted at improving holistic well-being, including:

  • Treatment for in-patient mental care on 'as charged' basis;
  • Increasing age limit for senior workers;
  • Introducing mobile inpatient care at home as an alternative inpatient care delivery model;
  • Enhance Accident & Emergency outpatient coverage to Singapore Government Hospitals on 'as charged' basis;
  • Expanding paediatric care direct access, without referral letters from age 7 to 12.

In addition, as part of AIA Singapore's efforts to equip employees with the tools to Plan Well[7] for their long-term health needs, employees are now able to manage their future care preferences with WhiteCoat's Plan Ahead Services (PAS).

This simplifies the usually complex and taxing process of obtaining necessary legal documents, such as a Lasting Power of Attorney (LPA) and Advance Medical Directive (AMD), providing a guided step-by-step approach. This complimentary service makes planning for future care more accessible, empowering employees to take proactive steps to alleviate future burdens on themselves and their families.

Continuing to pave the way in championing holistic wellness and mental health support
AIA Singapore continues to lead the way in making quality mental health support more accessible. As the first insurer in Singapore to offer mental health coverage with the launch of AIA Beyond Critical Care[8] plan in 2019, AIA Singapore's upcoming corporate insurance policies enhancements align with the Singapore governments' decision to include mental wellness in its national agenda[9]. This alignment comes at a time when more initiatives to address mental health issues[10] in Singapore are being implemented.

As a champion partner of the WorkWell Leaders Programme[11], AIA Singapore stands at the forefront of an action-oriented network of leaders dedicated to prioritising workplace mental health and well-being as a strategic priority and a key item on the board agenda, beyond merely being a human resource responsibility. AIA Singapore is continuously innovating new and inclusive solutions to ensure that the policies enacted provide comprehensive support for mental health, encompassing both outpatient and inpatient programs.

Another solution is the WorkWell with AIA programme, which encompasses four pillars of well-being: Think Well, Feel Well, Live Well, and Plan Well, ensuring holistic wellness. Launched in 2023, AIA's Think Well[12] initiative is a complimentary service available to all AIA corporate policyholders in Singapore. Through an exclusive partnership with WhiteCoat, this program offers comprehensive digital mental healthcare solutions as part of AIA's corporate outpatient plans. AIA corporate policyholders can access mental health services conveniently via text, video, or in-person consultations, enhancing their overall well-being.

Seamlessly integrated into the AIA eBenefits app for user convenience, AIA's Think Well WhiteCoat services, such as unlimited text chats with psychologist and daily self-assessment tools, are designed to help employees manage their mental health symptoms on a day-to-day basis, preventing more serious problems from taking room and promoting early long-term mental wellbeing. These services are seeing an upward trend in utilisation, highlighted by a five time increase of adopted users utilising these services, with a 64.6% rise in text-based mental wellness sessions from 2023 to 2024, according to WhiteCoat's Think Well Quarterly Insights Report[13].

"As the evolving needs of Singapore's workforce and enterprises continue to surface, AIA Singapore is steadfast in transcending traditional insurance offerings by delivering accessible and holistic support aimed at safeguarding physical, social, mental and financial well-being. These forthcoming corporate insurance policy enhancements underscore AIA Singapore's unwavering commitment to crafting flexible, insight-driven solutions that partners employees on their journey to live Healthier, Longer, Better Lives," added Mr. Tan.

For more information on the corporate insurance policy enhancements, please reach out to your respective sales intermediaries or AIA representative.

[1] AIA Live Better Study 2024 was independently conducted by research company NielsenIQ (NIQ) with 500 Singapore consumers each quarter (latest survey period was from 22 May to 6 June 2024), from aged 18 to 55+, commissioned by AIA Singapore.

[2] #BetterTogether: An Initiative To Raise Awareness And Drive Collective Action For Mental Health In Singapore (April 30, 2022). PAP Singapore. Available at: https://www.pap.org.sg/news/bettertogether-an-initiative-to-raise-awareness-and-drive-collective-action-for-mental-health-in-singapore/

[3] Duke-NUS, IMH: Cost of anxiety and depression in Singapore runs into the billions. Duke NUS. Available at: https://www.duke-nus.edu.sg/newshub/media-releases/cost-of-anxiety-and-depression-in-sg-runs-into-the-billions

[4] AIA Corporate Solutions. AIA Singapore. Available at: https://www.aia.com.sg/en/our-products/employee-benefits

[5] Summary Table: Hours Worked. Ministry of Manpower. Available at: https://stats.mom.gov.sg/Pages/Hours-Worked-Summary-Table.aspx

[6] AIA Live Better Study 2024 was independently conducted by research company NielsenIQ (NIQ) with 500 Singapore consumers each quarter (latest survey period was from 22 May to 6 June 2024), from aged 18 to 55+, commissioned by AIA Singapore.

[7] Plan Well is one of the four pillars of WorkWell with AIA, alongside Think Well, Feel Well, and Live Well. More information about WorkWell may be found at: https://www.aia.com.sg/en/our-products/employee-benefits/workwell

[8] More information on AIA Beyond Critical Care plan may be found at: https://www.aia.com.sg/en/our-products/health/critical-illness/aia-beyond-critical-care

[9] Mental health a national priority, says DPM Wong; 28,000 more to be trained to help in community' (February 15, 2024) The Straits Times. Available at: https://www.straitstimes.com/singapore/politics/mental-health-a-national-priority-says-dpm-wong-28000-more-to-be-trained-to-help-in-community

[10] 'PAP to set up climate action, mental health groups to address issues that 'cut across' demographics: PM Wong' (June 8, 2024) CNA. Available at: https://www.channelnewsasia.com/singapore/peoples-action-party-refreshpap-pm-lawrence-wong-4396251

[11] WorkWell Leaders Membership. Available at: https://www.workwellleaders.org/membership/

[12] More information may be found at: https://www.aia.com.sg/en/about-aia/media-centre/press-releases/2023/aia-singapore-whitecoat-launch-think-well-the-regions-first-insurer-backed-digital-mental-health-solution

[13] WhiteCoat's Think Well Quarterly Insights Report is a report offering metrics and analysis on Think Well services and its users, examining data up to Q2 2024. The statistics cited in this release compare data from Q1 2023 and Q1 2024.
Hashtag: #AIASingapore #HolisticWellness #Holistic #MentalHealth #MentalWellness #FinancialWellness #PhysicalWellness #SpiritualWellness #SocialWellness





The issuer is solely responsible for the content of this announcement.

About AIA

AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR[1], Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR[2], and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$289 billion as of 30 June 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 42 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes "1299" for HKD counter and "81299" for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol "AAGIY".

[1] Hong Kong SAR refers to the Hong Kong Special Administrative Region.

[2] Macau SAR refers to the Macau Special Administrative Region.

News from Asia

Jupiter Neurosciences Launches Nugevia™ Website and Opens Pre-Orders for Groundbreaking Longevity Supplements

Targeting the Multi-Trillion Dollar Longevity MarketHONG KONG SAR - Media OutReach Newswire - 27 August 2025 - Jupiter Neurosciences, Inc. (NASDAQ: JUNS) ("Jupiter" or the "Company"), a clinical-s...

HID Unveils Next-Generation FIDO Hardware and Centralized Management at Scale

The Next Generation of HID’s FIDO Portfolio Features Hardware Authenticators and a Centralized Management Experience that Simplifies Passkey DeploymentHONG KONG SAR - Media OutReach Newswire - 27 ...

Marking 30 Years of Excellence, EtonHouse International Education Group Pledges $3 Million to EtonHouse Community Fund to Strengthen Community Impact

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Marking 30 years of excellence in education, EtonHouse International Education Group, together with E-Bridge Pre-School, has pledged $3 milli...

Trend Micro Named a Leader in Exposure Management by IDC MarketScape

Measurable reduction of operational silos and cyber risk delivered with Trend Vision One™ Cyber Risk Exposure ManagementHONG KONG SAR - Media OutReach Newswire - 27 August 2025 - Trend Micro Inc...

Genius Mind Expands Service Scope Beyond Academics to Include Coding, Financial Literacy, and AI Skills

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Genius Mind, one of Singapore's trusted names in home-based education matching, has announced the expansion of its offerings to include codi...

Better Than Normal Launches Integrated AI Marketing and Coaching System for Singapore’s Service Professionals

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Better Than Normal Pte Ltd, a Singapore-based brand strategy and AI marketing consultancy, is transforming how service-based professionals es...

Atlas Consolidated Secures USD 18.1 Million Series B Funding led by Tin Men Capital to Accelerate Global Adoption of HugoHub

The Asia-based Banking-as-a-Service provider aims to significantly accelerate the growth of HugoHub, Atlas’s modular cloud-native digital banking platform SINGAPORE - Media OutReach Newswire - 27 ...

Together Diamonds Launches in Singapore as the First Keepsake Diamond Atelier for Life’s Milestones, Not Just Memorials

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Together Diamonds, Singapore's first homegrown keepsake diamond atelier, has officially launched with a mission to transform life's mileston...

TCMA leads Thai cement industry to reaffirm climate action leadership towards Net Zero 2050 at 2025 TCMA Technical Conference and Exhibition

BANGKOK, THAILAND - Media OutReach Newswire - 27 August 2025 - Thai Cement Manufacturers Association (TCMA) successfully hosted its flagship event, the "2025 TCMA Technical Conference and Exhibi...

Tanoto Foundation Develops Impactful Future Leaders at Tanoto Scholars Gathering 2025

SINGAPORE - Media OutReach Newswire - 27 August 2025 - High unemployment among educated youth and a lack of leadership readiness are significant challenges on Indonesia's path to its "Golden Indon...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

The cost of ignoring AI governance in business

Artificial intelligence (AI) is no longer the promise of a distant future: it's active, embedded, and already shaping decisions across industries. H...

Quickli launches new SMSF product as free beta for limited time only

The leading technology provider for Australian mortgage brokers, Quickli, has answered the prayers of brokers yet again with the launch of a stand...

Portable Monitors for Coding and Programming Students

Today, coding and programming require more focus and efficiency. But, the most essential thing it demands is ample screen space. Students can stru...

Sell by LayBy