Business Daily Media

Times Advertising

.

Happy Rainy Days Announces Launch of the Perfectly Functional Umbrella

SINGAPORE - Media OutReach - 1 June 2023 - Happy Rainy Days, a Hong Kong brand with a mission to brighten up every dreary weather, has shown unwavering dedication to designing umbrellas that are meant to last for years.

It upholds the spirit of unremitting pursuit of excellence. With unrivaled quality and durability, its distinctive HR001 series is popular in Hong Kong and overseas.


Since an umbrella is made up of countless tiny parts, each with the possibilities to fall off, become bent or otherwise crooked under stress. Therefore, umbrellas often break not only because of the great wind, but also related to the poor assembly process. Merging Hong Kong's modern design and Taiwan's traditional craftsmanship, Happy Rainy Days ensures the quality for every part of its umbrella.

Happy Rainy Days produces only the finest umbrellas with a high level of craftsmanship. The brand poured all heart and passion into producing an umbrella that can brave rain, wind and sun. From fabric selection to frame shaping, a total of 13 highly sophisticated hand-finishing procedures are included.


Umbrella With Extra Strength And Water Resistance

To make sure the umbrella will never break easily under strong gusts and be able to hold up for the long haul, Happy Rainy specifically chose carbon fiber as the core material of the umbrella ribs.

Umbrella made with carbon fiber is much lighter than other existing materials, but still maintaining greatest strength and stability. By applying a carbon fiber frame architecture fused with ballistic grade polycarbonate joints in its products, Happy Rainy Days sets a whole new standard in wind resistance, transforming the traditional disposable umbrella into a merely defeatable shield against any unexpected weather conditions.

With a special touch on the umbrella fabrics, Happy Rainy Days is also equipped with extraordinary water repellency. Mira Toray is a top-rated waterproof cloth developed by Toray, which consists of high-density fibers of fine denier yarn that makes it possible to get rid of all raindrops with just one single swing. Nylon and polyester might be cheap, but these clothes always lose the water-repellent efficacy through everyday use. On the contrary, Mira Toray guarantees a long-lasting water repellency as water droplets roll off the fabric easier, resulting in a more outstanding drainage as well as greater durability.

No More Rusting With Aluminum Umbrella Pole

Being held under damp, rainy and dull weather frequently, it is not surprising to see rusts start spreading on the umbrella shaft, regardless of how hard users have tried to keep it dry. Positioned as a human-centric design, Happy Rainy Days is devoted to tackling this problem at the root by adopting one of the few metals that have excellent resistance to corrosion - aluminum.

Happy Rainy Days' umbrella has an ultra aluminum rod at its core, which makes a great addition to the HR001 series. Apart from being innately malleable and sturdy, the aluminum shaft also offers a high level of protection against environmental deterioration. Together with all the other features, the quality of this umbrella's construction is unquestionably outstanding and will last for many years.

Company Profile

Happy Rainy Days is managed by Castle Time Company PTE Ltd. All umbrellas are tested in SGS for non-toxic substances, UV cut level, and water repellant testing, to ensure the safety and reliability before launching to the market.

Over the past 30 years, Happy Rainy Days has been selling over 10 million umbrellas and over 1 million light and water repellent UV cut umbrellas in the world.

It can now be ordered via Shopee.


Hashtag: #Business, #Umbrella

The issuer is solely responsible for the content of this announcement.

News from Asia

Asia Pacific dominates top rankings in Kearney’s 2026 FDI Confidence Index® amid global geopolitical tension and industrial policy expansion

Asia Pacific holds the largest share of ranked markets on the Index for the first time in more than a decade, claiming 10 out of 25 spots.

Artist Wallace Woo Redefines Contemporary Abstraction: The Global Launch of "Geological Abstractionism" and the "Stalactite Aesthetics" Manifesto

HONG KONG SAR & NEW YORK, UNITED STATES - Media OutReach Newswire - 10 April 2026 - Wallace Woo Studio is proud to announce a seismic shift in the landscape of contemporary art with the formal...

Transformation From Thailand’s Premier Tourist Hub to a Global 'Heaven City' and World-Class Living, With Dusit Ajara Hua Hin

HUA HIN, THAILAND - Media OutReach Newswire - 10 April 2026 - Hua Hin is undergoing a historic transformation. Long recognized as Thailand's elite seaside retreat, this coastal gem is now ranked a...

XTransfer Reinforces Commitment to Africa’s SME Trade

Joins Solar & Storage Live Africa 2026 JOHANNESBURG, SOUTH AFRICA - Media OutReach Newswire - 10 April 2026 - XTransfer, the World's Leading B2B Cross-Border Trade Payment Platform, reinforc...

Lau Yee-Wa Wins First Chommanard International Literary Award

BANGKOK, THAILAND - Media OutReach Newswire - 10 April 2026 - At Elite+ magazine's 12th anniversary gala dinner on Friday, 3 April 2025, held at the Chatrium Hotel Riverside Bangkok, Lau Y...

Bangkok Unveils "KUDTHAI" Cultural Showcase in Emerging Songwat District During Songkran

BANGKOK , THAILAND - Media OutReach Newswire - 10 April 2026 - A new chapter in Thailand's cultural and retail landscape is set to debut this April, as The Mall Group introduces "KUDTHAI 2026," a ...

Supporting ASEAN’s creative economy through UK partnership and research

SINGAPORE - Media OutReach Newswire - 10 April 2026 - The success and impact of the ASEAN–UK Advancing Creative Economy programme was on show at the recent 2nd ASEAN–UK Creative Economy Symposiu...

Infrastructure-Driven Value, Vinhomes Green Paradise - Can Gio is Anchoring Global Capital Flows

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 10 April 2026 - Vinhomes Green Paradise - Can Gio is introducing a new concept to Vietnam's real estate landscape: critical mass...

LUX Turns Ads into "Algorithm Cleansers" Designed to Influence Social Feeds

Soap giant LUX is bringing its cleansing power to social media feeds. SINGAPORE - Media OutReach Newswire - 10 April 2026 - LUX has launched LUX My Algorithm, a new global initiative that reimagi...

XEV Will Launches A New "Hardware + Service" EV Model in Europe, Cutting Entry Costs and Expanding Access to Battery Swapping

TURIN, ITALY - Media OutReach Newswire - 11 April 2026 - XEV today announced the European rollout of its new Customer-to-Manufacturer (C2M) ecosystem, a direct-order model designed to lower the co...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...