Business Daily Media

Men's Weekly

.

Happy Rainy Days Announces Launch of the Perfectly Functional Umbrella

SINGAPORE - Media OutReach - 1 June 2023 - Happy Rainy Days, a Hong Kong brand with a mission to brighten up every dreary weather, has shown unwavering dedication to designing umbrellas that are meant to last for years.

It upholds the spirit of unremitting pursuit of excellence. With unrivaled quality and durability, its distinctive HR001 series is popular in Hong Kong and overseas.


Since an umbrella is made up of countless tiny parts, each with the possibilities to fall off, become bent or otherwise crooked under stress. Therefore, umbrellas often break not only because of the great wind, but also related to the poor assembly process. Merging Hong Kong's modern design and Taiwan's traditional craftsmanship, Happy Rainy Days ensures the quality for every part of its umbrella.

Happy Rainy Days produces only the finest umbrellas with a high level of craftsmanship. The brand poured all heart and passion into producing an umbrella that can brave rain, wind and sun. From fabric selection to frame shaping, a total of 13 highly sophisticated hand-finishing procedures are included.


Umbrella With Extra Strength And Water Resistance

To make sure the umbrella will never break easily under strong gusts and be able to hold up for the long haul, Happy Rainy specifically chose carbon fiber as the core material of the umbrella ribs.

Umbrella made with carbon fiber is much lighter than other existing materials, but still maintaining greatest strength and stability. By applying a carbon fiber frame architecture fused with ballistic grade polycarbonate joints in its products, Happy Rainy Days sets a whole new standard in wind resistance, transforming the traditional disposable umbrella into a merely defeatable shield against any unexpected weather conditions.

With a special touch on the umbrella fabrics, Happy Rainy Days is also equipped with extraordinary water repellency. Mira Toray is a top-rated waterproof cloth developed by Toray, which consists of high-density fibers of fine denier yarn that makes it possible to get rid of all raindrops with just one single swing. Nylon and polyester might be cheap, but these clothes always lose the water-repellent efficacy through everyday use. On the contrary, Mira Toray guarantees a long-lasting water repellency as water droplets roll off the fabric easier, resulting in a more outstanding drainage as well as greater durability.

No More Rusting With Aluminum Umbrella Pole

Being held under damp, rainy and dull weather frequently, it is not surprising to see rusts start spreading on the umbrella shaft, regardless of how hard users have tried to keep it dry. Positioned as a human-centric design, Happy Rainy Days is devoted to tackling this problem at the root by adopting one of the few metals that have excellent resistance to corrosion - aluminum.

Happy Rainy Days' umbrella has an ultra aluminum rod at its core, which makes a great addition to the HR001 series. Apart from being innately malleable and sturdy, the aluminum shaft also offers a high level of protection against environmental deterioration. Together with all the other features, the quality of this umbrella's construction is unquestionably outstanding and will last for many years.

Company Profile

Happy Rainy Days is managed by Castle Time Company PTE Ltd. All umbrellas are tested in SGS for non-toxic substances, UV cut level, and water repellant testing, to ensure the safety and reliability before launching to the market.

Over the past 30 years, Happy Rainy Days has been selling over 10 million umbrellas and over 1 million light and water repellent UV cut umbrellas in the world.

It can now be ordered via Shopee.


Hashtag: #Business, #Umbrella

The issuer is solely responsible for the content of this announcement.

News from Asia

DBS ARTable 2026 Returns with an Elevated Fusion of Art and Culinary Mastery

Ushering in a new chapter featuring a four-hand gastronomic symphony by Chefs from Culinary Class Wars Season 2 HONG KONG SAR - Media OutReach Newswire - 6 February 2026 – DBS Bank (Hong...

HEIDELBERG achieves significant improvement in profitability after nine months of FY 2025/26 – strategic realignment proceeding as planned

Sales after nine months up on previous year, increasing by some 6.1 percent Adjusted EBITDA considerably better than in previous year – efficiency measures having a clear impact ...

‘Whimsical Gallop’ Invites The City to Stride into the Year of the Horse at Pacific Place and Starstreet Precinct

Marvel at the Whimsical Gallop of Horses Adorned in Embroidered Artistry, Alongside an AI Fai Chun Photo Booth and Joyful New Year Rewards HONG KONG SAR - Media OutReach Newswire - 6 February 202...

China and ASEAN Celebrate the Chinese Spring Festival Together

JAKARTA, INDONESIA - Media OutReach Newswire - 6 February 2026 - 2026 marks the 35th anniversary of the establishment of dialogue relations between China and ASEAN and the 5th anniversary of the e...

Skylon Appoints COBNB as Hospitality Partner, Launches COBNB+ with L’Occitane en Provence Hotel Amenities

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 7 February 2026 - Skylon, a premium development by GBD Land, located at Changkat Raja Chulan, Bukit Bintang, 50200 Kuala Lumpur, Wilayah Persekut...

Changan Launches 2026 Global Testing Season with SDA Intelligence Update and Sodium-Ion Battery Strategy

YAKESHI, CHINA - Media OutReach Newswire - 8 February 2026 – Changan Automobile held a release event themed "Changan SDA Intelligence Update & Global Launch of Sodium-Ion Battery Strategy" in ...

Swiss-Belhotel International Strengthening Its Luxury Brands in Batam, Indonesia

BATAM, INDONESIA - Media OutReach Newswire - 9 February 2026 - Swiss-Belhotel International continues to accelerate its expansion in Indonesia’s island tourism sector with the recent signing of t...

GMA Capital Partners Joins Hong Kong’s Business Environment Council

HONG KONG SAR - Media OutReach Newswire - 9 February 2026 - GMA Capital Partners has joined the Business Environment Council (BEC), reflecting the firm's engagement with Hong Kong's business and s...

International Entertainment Corporation to Hold EGM on 26 February 2026 for Proposed Convertible Notes Issuance

HONG KONG SAR - Media OutReach Newswire - 9 February 2026 - International Entertainment Corporation (the "Company", together with its subsidiaries, the "Group"; HKEX stock code: 1009) will hold an...

Zuellig Pharma Strengthens Consumer Healthcare Portfolio with the Acquisition of Zam-Buk® and Vapex® Brands from Bayer

SINGAPORE - Media OutReach Newswire - 9 February 2026 - Zuellig Pharma, a leading healthcare solutions company in Asia, today announced that it has acquired all rights, title, and interest in and ...

UNSW launches plan to help Aussie startups scale overseas

UNSW Launches Global Innovation Foundry to Scale 100 Australian Startups Internationally New initiative provides startups and spinouts with direc...

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

A year after wage theft reforms came into effect, Australian businesses have increased their focus on payroll compliance, but confidence in pay accu...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...