Business Daily Media

Times Advertising

.

South Africa gears up to welcome BRICS members in August

JOHANNESBURG, SOUTH AFRICA - African Media Agency - 9 May 2023 - As South Africa prepares to host the incoming BRICS 2023 in August, the ministers of these countries held a meeting as a run-up to the summit.

They discussed the preparations for South Africa's Chairship, the agenda for BRICS in 2023 and pledged to extend their full support to the country for the holding of the XV BRICS summit.

image001 (1).jpg

South Africa is well placed geographically within the BRICS. At the confluence of the Indian Ocean and South Atlantic Ocean, South Africa is an ideal bridge between the Americas and Eurasia. With its increasing responsibilities within BRICS, it also is the bridge for boosting economic growth between the African continent and the world.

South Africa became a member of BRICS - the prominent grouping of emerging economies, in December 2010 and hosted the fifth BRICS summit, the first one on the African continent, in 2013. The main agenda for South Africa to join the bloc was to strengthen South-South relations and boost trade by facilitating better access to markets of the member countries, promoting mutual trade practices, attracting investments and creating a business-friendly environment. Particularly for South Africa, the critical drivers for its BRICS participation had been the triple challenges resulting from its apartheid legacy of poverty, inequality, and unemployment.

For the vast majority of humanity who live in developing countries, a slowdown means further misery and a delayed improvement in quality of life. Globalisation as it was created can no longer be relied upon to bring growth and development to the poorest. The new phase of globalisation means that flow of capital and technology can no longer be from the global north to the global south. It is time for the global south to realise that it must come together to increase trade, investment and collaboration within itself.

It is here that South Africa must play a critical role. As a dynamic economy of the vast African continent and vibrant member of BRICS, it has the responsibility of leading the way for collaborative growth.

The already slow economic growth of South Africa was further affected by the onset of the Covid-19 pandemic in 2020. At present, the country's economy is recovering but at a sluggish pace with growth estimated at 1.9% in 2022. In these challenging times South Africa's membership in BRICS has proven to be particularly beneficial. The New Development Bank (NDB), established by BRICS countries, approved a USD 2 billion COVID-19 Emergency Program Loan to the Government of the Republic of South Africa to support the country's economic recovery from the pandemic. The bank was initially formed to mobilize resources for infrastructure and sustainable development projects in BRICS, emerging economies and other developing countries. It was formed to complement the existing efforts of multilateral and regional financial institutions for global growth and development.

In a statement before the 14th BRICS summit last year, South African President Cyril Ramaphosa mentioned, "The collaboration among BRICS members in the area of health and in response to the COVID-19 pandemic, in particular, has placed South Africa in a better position to respond effectively to the current and future health emergencies." BRICS also extended great support to the India-South Africa proposal to waive certain provisions of the Trade-Related Aspects of Intellectual Property Rights (TRIPS) agreement with regard to prevention, containment, and treatment of COVID-19. The proposal was submitted in October 2020.

In terms of trade relations, the 2010 United Nations (UN) Conference on Trade and Development World Investment Report had put South Africa in the top 20 priority economies for foreign direct investment in the world. According to recent reports, in 2021, over 17% of South Africa's exports were destined for other BRICS countries, while over 29% of its total imports came from these countries. Hence, BRICS countries today have not only become significant trading partners, but the association is strengthening apace. The total South African trade with these countries have reached R702 billion in 2021 up from R487 billion in 2017.

South Africa also continues to attract substantial diversified investment from the BRICS countries. While the government is working towards mobilising finances from different sources to fund its ambitious infrastructure building and sustainable development projects, the New Development Bank (BRICS Bank) has also been playing an important role by extending financial as well as project preparation support. South Africa has already received $5.4 billion, currently worth around R86 billion, from the Bank to improve service delivery in critical areas.

Tourism is one of the key contributors to the country's growth. However, as a result of travel restrictions during the pandemic, South Africa had to bear critical losses in its tourism industry. Tourists from other BRICS countries accounted for 65% of all arrivals in South Africa in 2018, indicating that these markets are set to make important contributions to the recovery of this sector. With its eVisa programme, South Africa aims to make travel and tourism easier and less expensive, especially for visitors from India and China. In a recent report, the South African Tourism said that it is eyeing 64% year-on-year growth in arrivals from India in 2022.

As BRICS aims at extending solutions to global problems and designing a new paradigm for international relations, it is a crucial platform for SA to enhance the African agenda and emphasise the continent's overall development by leveraging its BRICS membership. As part of G20 and the Group of 5 (G5 – the five emerging nations), South Africa uses BRICS membership to push for a developmental position on multilateral forums, including on pressing issues such as climate change and agricultural trade. South Africa is the only African nation in G20 and is responsible for representing the entire continent. South Africa's membership has enhanced the political component of BRICS deliberations and has also received support from BRICS partners for African peace, security, and development issues, a notable feature on the agenda of the UN Security Council (UNSC).

According to Ziaad Suleman, Chair of the South Africa BRICS Business Council Digital Economy Work Group, on how the BRICS agenda has changed over the years with the advancement in digitization, he said that 60% of the population of Africa is under the age of 25. Hence, digitization is another key focus for the country. He believes that cloud technology and other digital education are remarkable opportunities for them.

The remarkable Smart Africa initiative is an important example of how countries within the continent have come together for common good. The collection of 30 countries and several global corporations are working for a single digital market in the African continent. South Africa is leading an effort on deepening the use of Artificial Intelligence and its deployment for development efforts.

Hashtag: #BrandSouthAfrica

The issuer is solely responsible for the content of this announcement.

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country's brand reputation, to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, to contribute to social cohesion and nation brand ambassadorship.

News from Asia

Transformation From Thailand’s Premier Tourist Hub to a Global 'Heaven City' and World-Class Living, With Dusit Ajara Hua Hin

HUA HIN, THAILAND - Media OutReach Newswire - 10 April 2026 - Hua Hin is undergoing a historic transformation. Long recognized as Thailand's elite seaside retreat, this coastal gem is now ranked a...

XTransfer Reinforces Commitment to Africa’s SME Trade

Joins Solar & Storage Live Africa 2026 JOHANNESBURG, SOUTH AFRICA - Media OutReach Newswire - 10 April 2026 - XTransfer, the World's Leading B2B Cross-Border Trade Payment Platform, reinforc...

Lau Yee-Wa Wins First Chommanard International Literary Award

BANGKOK, THAILAND - Media OutReach Newswire - 10 April 2026 - At Elite+ magazine's 12th anniversary gala dinner on Friday, 3 April 2025, held at the Chatrium Hotel Riverside Bangkok, Lau Y...

Bangkok Unveils "KUDTHAI" Cultural Showcase in Emerging Songwat District During Songkran

BANGKOK , THAILAND - Media OutReach Newswire - 10 April 2026 - A new chapter in Thailand's cultural and retail landscape is set to debut this April, as The Mall Group introduces "KUDTHAI 2026," a ...

Supporting ASEAN’s creative economy through UK partnership and research

SINGAPORE - Media OutReach Newswire - 10 April 2026 - The success and impact of the ASEAN–UK Advancing Creative Economy programme was on show at the recent 2nd ASEAN–UK Creative Economy Symposiu...

AilsynBio and Dong-E-E-Jiao Sign Project Cooperation Agreement Empowering Traditional Medicine with AI to Open a New Chapter in the Health Industry

HONG KONG SAR - Media OutReach Newswire - 10 April 2026 - AilsynBio, an AI-driven drug discovery company, held an Innovative Project Cooperation Agreement Signing Ceremony today at the Hong Kong ...

Infrastructure-Driven Value, Vinhomes Green Paradise - Can Gio is Anchoring Global Capital Flows

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 10 April 2026 - Vinhomes Green Paradise - Can Gio is introducing a new concept to Vietnam's real estate landscape: critical mass...

LUX Turns Ads into "Algorithm Cleansers" Designed to Influence Social Feeds

Soap giant LUX is bringing its cleansing power to social media feeds. SINGAPORE - Media OutReach Newswire - 10 April 2026 - LUX has launched LUX My Algorithm, a new global initiative that reimagi...

LUX CHIN UP: The Free and Easy Fix for Text Neck Syndrome

All the pretty girls scroll like this SINGAPORE - Media OutReach Newswire - 10 April 2026 - Modern beauty has a new enemy, and it's right in our hands: the mobile phone...

XEV Will Launches A New "Hardware + Service" EV Model in Europe, Cutting Entry Costs and Expanding Access to Battery Swapping

TURIN, ITALY - Media OutReach Newswire - 11 April 2026 - XEV today announced the European rollout of its new Customer-to-Manufacturer (C2M) ecosystem, a direct-order model designed to lower the co...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...