Business Daily Media

The Times


.

Albion Online Announces Dedicated "Albion East" Server for Asia-Pacific

The new server will make the world of Albion even more accessible to millions of players across the region

BERLIN, GERMANY - Media OutReach - 25 January 2023 - Albion Online, the fantasy sandbox MMORPG developed by Sandbox Interactive, announced the launch of a new server, Albion East, for the Asia-Pacific region today.

Along with offering a new beginning in the world of Albion, the new server promises much faster connection speeds, better ping and lower latency, with time-gated events optimised for the region's time-zones for players throughout Australia, East Asia and Southeast Asia.

Albion Online unveils new server Albion East for Asia Pacific
Albion Online unveils new server Albion East for Asia Pacific

The game is free to play, but players can gain full access to the closed beta testing servers that launch in February 2023, as well as early access to the Albion East server, through the purchase of Founder Packs.

Along with beta and early access, Founder Packs will include protection for existing character and guild names and numerous valuable in-game items including Gold (the game's premium currency), Premium (which provides players with additional QOL and speeds up progression), and exclusive Founder-only Nametags, Avatars, and Vanity Items.

Watch the new "Coming to Asia" trailer here:
https://bit.ly/3GYlmbt

Check out the dedicated "Albion East" landing page:
https://albiononline.com/asia

Learn more about the closed beta and Beta Guild Season exclusively for Founders:
https://albiononline.com/news/closed-beta

Features of the "Albion East" (Asia Pacific) server:

  • A new and untouched version of the game, where all players start as equals and can claim their own piece of Albion;
  • A game world that is fully separate and independent from the existing "Albion West" server;
  • Greatly improved connection speeds and ping for the whole Asia-Pacific region;
  • Timings of game and server events (territory battles, Crystal League, Faction Warfare, maintenance, etc.) that are optimised for the region;
  • Founders can participate in the closed beta prior to server launch, with accelerated Fame progression, and gain early access to the full server launch, as well as reserving existing character and guild names.

Sandbox Interactive's Game Director Robin Henkys describes the new server as a major milestone in the game's development: "The Albion community has always been truly global, and the new server will make the world of Albion more accessible than ever for countless players. We look forward to welcoming new and existing players to the Albion East server and seeing this new version of the world of Albion take shape."

Watch the "What is Albion Online?" video here:
https://bit.ly/3kBNz0a

Available for download at the Apple App Store:

For more on Albion Online: https://albiononline.com

Tweet #1: "Albion Online announces new dedicated "Albion East" server for gamers in Asia Pacific!"

Tweet #2: "The new Albion East server will offer much faster connection speeds and optimised event times for players throughout Asia Pacific. Welcome to a new dawn of Albion Online!"

Hashtag: #SandboxInteractive #AlbionOnline

The issuer is solely responsible for the content of this announcement.

About Albion Online

Albion Online is a Sandbox MMORPG featuring full-loot combat, a fully player-driven economy, and a classless "you are what you wear" skill system. The game is fully cross-platform, playable on PC, Mac, Linux, iOS, or Android with a single account, and is localized into numerous languages including Japanese, Korean, Traditional/Simplified Chinese, and Indonesian. Albion Online launched in 2017, launched for Steam in 2018, went free to play in 2019, and officially launched on mobile in 2021. Rather than offering a linear path with predetermined quests, Albion Online allows players to write their own stories and play in countless different ways. Deep guild, alliance, and faction systems allow players to join up with friends and allies to claim territories and take part in massive battles. Gathering, crafting, and trading are all essential parts of Albion's player-based economy, offering fame and fortune for players with sufficient skill and ambition. And Albion's sprawling world, with five biomes spread across two massive continents, offers nearly endless opportunities for exploration and discovery, with a huge range of PvE and PvP options for solo and group players alike.

About Sandbox Interactive

Albion Online is developed by the Berlin-based studio Sandbox Interactive, which was founded in 2012 by a core group of dedicated MMORPG enthusiasts and has since grown to a team of 80 people. Sandbox Interactive follows the belief that the creation of your own world and interaction with other players are paramount to entertainment, and that these ideas are truly brought to life in the sandbox genre. With Albion Online, the studio has created the world's first truly cross-platform Sandbox MMORPG – a game that places compelling gameplay and the player experience squarely in the foreground.

News from Asia

HKDL’s Immersive Interactive Experiences Win Guests’ Hearts Lucky Nugget Spin at Grizzly Gulch Surpasses 30,000 Participations

Immersive experiences fuel collectible merchandise craze and extend magical memoriesHONG KONG SAR - Media OutReach Newswire - 11 July 2026 - In tune with the growing popularity of experiential tra...

CUHK Achieves Top 20 Global Ranking in QS World University Rankings 2027

HONG KONG SAR - Media OutReach Newswire - 13 July 2026 - The Chinese University of Hong Kong (CUHK) has climbed 14 places in the latest Quacquarelli Symonds (QS) World University Rankings 2027 to ...

Rethinking Urban Development: Vietnamese Developers Shaping Future Cities

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 11 July 2026 - As global urban challenges evolve, Vietnamese Developers offer valuable insights into alternative development models. ...

Booster Pack 09 "Here He Comes! Our Hero!" & Starter Deck 04 "Ultraman & Ultraman Cosmos" To Be Released on Friday, October 23! The Showa Ultraman Series Makes Its First Appearance!

SINGAPORE - Media OutReach Newswire - 10 July 2026 - Tsuburaya Productions Co., Ltd. (Head Office: Shibuya-ku, Tokyo; President and CEO: Masayuki Nagatake) is pleased to announce the release of Bo...

The 15th Canon x McDull Inter-school Ink Cartridge Recycling Award Presentation Ceremony Advancing Environmental Education with Collective Efforts

HONG KONG SAR - Media OutReach Newswire – 10 July 2026 - Canon Hongkong Company Limited (Canon Hong Kong) successfully held the "15th Canon x McDull Inter-school Ink Cartridge Recycling Award Pre...

Cushman & Wakefield Takes Three Prizes at 12th Phoenix Tree Marketing Awards 2026

HONG KONG SAR - Media OutReach Newswire – 10 July 2026 - Cushman & Wakefield, a leading global real estate services firm, has won the Silver Prize in the Integrated Marketing category at the ...

Hong Kong hosts first LEAP East, drawing 35,000 global innovators

HONG KONG SAR - Media OutReach Newswire - 10 July 2026 - The inaugural LEAP East 2026 was held at the Hong Kong Convention and Exhibition Centre (8-10 July), gathering more than 35,000 technology ...

"TVB Green Summit 2026" was Successfully Held

A Smarter Green Future: A New Era of GreenTech Enabled by AI Government, Business and Research Leaders in Dialogue on AI-empowered Green TechnologyHONG KONG SAR - Media OutReach Newswire - 10 July...

Green SM Wins Double Honors at the HR Asia Awards 2026

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 10 July 2026 - Green SM has been recognized with two prestigious accolades at the HR Asia Awards 2026: "Best Companies to Work for in Asia – V...

Cambodian secondary school championing environmental practices wins US$15,000 AIA Outstanding Health & Sustainability Award 2026

KAMPOT, CAMBODIA - Media OutReach Newswire - 9 July 2026 - Angchum Lower Secondary School – a secondary school in Kampot, Cambodia, which has launched a "Plastic Free School" campaign and is champ...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...