Business Daily Media

Men's Weekly

.

Warner Bros. Discovery partners with Shell in ‘Dare to Ride’

Warner Bros. Discovery partners with Shell for the premiere of adrenaline-filled local show ‘Dare to Ride’ featuring Asia’s most iconic bike routes

  • Six celebrity bikers overcome unique obstacles as they bike across Indonesia, Malaysia, Philippines, Vietnam, Thailand, and India
  • New local series in partnership with Shell (6x30) premieres across Southeast Asia and India between June 25 to July 30, 2022

SINGAPORE - Media OutReach - 29 June 2022 - Warner Bros. Discovery has partnered with Shell for a brand-new, adrenaline-filled show, "Dare to Ride", which premiered on Discovery Southeast Asia (SEA) and India on June 25, 2022, at 9PM (SEA/PH), 8PM (BKK/JKT), 8PM (IND).


"Dare to Ride" showcases some of Asia's most accomplished riders as they attempt to conquer the region's most iconic routes with just their bikes, their wits, and their technical knowhow. The show is narrated by Steve Crombie, a world-renowned professional adventure motorcyclist who has already conquered many extreme terrains and roads in Asia and around the globe.

Lynn Ng, VP Head of Factual & Lifestyle SEA and Head of Content Operations APAC, Warner Bros. Discovery, said: "Warner Bros. Discovery remains committed to championing local storytelling and homegrown talent and we are pleased to partner with Shell on a new series that showcases the beauty of Asia through a fresh perspective. Featuring the stunning sceneries of Indonesia, Malaysia, Philippines, Vietnam, Thailand, and India, Dare to Ride puts audiences in the front seat as renowned riders strive to overcome physical, geographical, and cultural obstacles. Combining adventure and emotion with unique histories, cultures and landscapes, this is much more than a journey across Asia's most challenging roads, it is also a journey of the soul."

Elaine Chen, GM Consumer Road Sector, Shell Global Marketing, said: "At Shell, collaboration is one of our key attributes, and we're very happy to collaborate with one of the biggest broadcast partners in the world, Warner Bros. Discovery, to showcase the courage of our passionate bikers to outride anything in Dare to Ride series. Most importantly, as part of our strategy to humanise the brand, we'd love our audience to experience the joy of new adventures along with their passion for riding because with Shell Advance, however, and wherever you ride, we are always here for you."

MediaCom APAC plays a major role being the enabling factor behind the collaboration.

Zeljana Unkovich, Regional Strategy Director, MediaCom APAC, said: "We are delighted to have been able to bring together two of our key partners to create something beyond the boundaries of traditional media. This collaboration celebrates their shared pioneering spirit and invites audiences on the adventure at the same time."

The first episode (premiered on June 25) takes audiences to Indonesia, where video journalist Arsal Bahtiar accepts the challenge of riding a scooter on an arduous journey to the top of Mount Bromo, an active volcano in East Java. The nail-biting episode unveils whether the motorbike, designed for city streets, can handle rocky roads, steep mountain trails, and a vast sandy desert.

Episode 2 (premiere on July 2) follows Pro Skateboarder Pa'din Musa across Malaysia as he tackles everything the jungle can throw at him with an underbone motorcycle, also known as "kapcai" in Malaysia, designed for everyday use on the roads. Pa'din puts the iconic vehicle through an ultimate off-road test as he takes it over rocky rivers, muddy trails, wet grass and slippery slopes.

Episode 3 (premiere on July 9) sees Filipino radio and TV personality Samir Gogna (Sam YG) takes on the ride of his life with a journey from Manila to Dicasalarin Cove, one of the most beautiful spots in the Philippines. Riding a touring motorcycle through the scorching sun and pouring rain, the adrenaline junkie is pushed beyond his limits, fighting dehydration, exhaustion, and curveball challenges thrown at him along the way.

Episode 4 (premiere on July 16) brings audiences to Vietnam with Photojournalist Tran Tuan Viet, who will challenge his knowledge of Hanoi as he attempts to be a motorcycle tour guide for the day. Armed with only a vintage motorcycle and his wits, Viet takes three tourists on a trip filled with food, history and culture.

Episode 5 (premiere on July 23) takes viewers to Thailand, where actor and adventurer Ray MacDonald learns what it's like to be a true hero of the streets, spending a day in the shoes, or wheels, of a Chiang Mai motorcycle delivery rider. As delivery riders depend upon their rating, even a single missed order can lose them time, money and business. As such, Ray must be on high alert as he weaves through the mayhem of motor vehicles in Thailand to stand any chance of a 5-star review.

The final episode (premiere on July 20) sees bike-lover Fakira Tiwari tackle an epic 200km journey across India, travelling from the old to the new, from the mountainous terrain of Nashik to Mumbai's Gateway of India, before sunset. Along the way, he must deliver a gift of books to a remote village school. He will face punishing village trails with long stretches of silence and isolation before hitting the chaotic and intimidating expressways of Mumbai.

Dare to Ride highlights Southeast Asia's position as one of the world's best places to motorcycle, as the show entertains and informs audiences of the region's natural beauty, culture, and history. The show marks Warner Bros. Discovery's first-ever partnership with Shell and reflects Warner Bros. Discovery's reputation for quality entertainment and commitment to bringing more locally relevant content to audiences.

Dare to Ride is produced by HJ Production in association with Trifecta Collective Sdn Bhd. The executive producer is Henry Ambarita.

Notes to editors
Celebrity bikers guests:
Indonesia: Arsal Bahtiar
Malaysia: Pa'din Musa
Philippines: Samir Gogna
Vietnam: Trần Tuấn Việt
Thailand: Ray Macdonald
India: Fakira Riders

Images/Art: here
Promo: here

About Warner Bros. Discovery

Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, WB Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit .

#WarnerBrosDiscovery

News from Asia

Highbrow Unveils Its New Beauty Salon at The Adelphi

SINGAPORE - Media OutReach Newswire - 27 June 2025 - HighBrow, one of Singapore’s most trusted names in brow, lash, and nail care, is thrilled to announce the launch of its new beauty salon at The...

Cyberport 5 as Hong Kong's New I&T Landmark

Driving Emerging Strategic Industries Development Heralding a New Chapter in Integration of I&T and the Community HONG KONG SAR - Media OutReach Newswire - 27 June 2025 - The Cyberport ...

VinFast signs dealer financing cooperation agreement with BCA

JAKARTA, INDONESIA - Media OutReach Newswire - 27 June 2025 - VinFast has officially entered into a pivotal financial partnership with PT Bank Central Asia Tbk. (BCA), one of Indonesia's leading p...

Food Expo PRO and Hong Kong International Tea Fair Return in August with New Coffee Zone and Expanded Halal Sector

HONG KONG SAR - Media OutReach Newswire - 27 June 2025 - Organised by the Hong Kong Trade Development Council (HKTDC), the Food Expo PRO and Hong Kong International Tea Fair will be staged concurr...

Food Expo PRO and Hong Kong International Tea Fair: One-Stop F&B Platform Returns in August

Spotlighting Food Science & Tech HONG KONG SAR - Media OutReach Newswire - 27 June 2025 - Organised by the Hong Kong Trade Development Council (HKTDC), the Food Expo PRO and Hong Kong Internat...

The best CFD broker 2025': Octa receives yet another award

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 27 June 2025 - Octa, a globally regulated and trusted broker since 2011, was recently named 'The best CFD broker 2025' by the AllForexRating.com...

DHL Express completes the modernization of its Air Hong Kong-operated fleet to boost Asia Pacific network capacity and fuel efficiency

14 A330 freighters in total have been added to the regional network, retiring the previous A300-600F fleet This is part of DHL Express's ongoing investment to enhance its network ...

Rethinking Obesity: Novo Nordisk’s Latest Initiative Urges Singaporeans to Treat, Not Blame

“Beyond the Scale” focuses on obesity as a chronic disease — urging empathy, early intervention, and evidence-based care. SINGAPORE - Media OutReach Newswire - 27 June 2025 - Imagine a chronic dis...

Trend Micro to Deliver AI Factory with Dell and NVIDIA for Secure Infrastructure at Scale

Platforms to accelerate secure AI adoption for modern IT environments HONG KONG SAR - Media OutReach Newswire - 27 June 2025 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecur...

HKICPA renews its Mutual Recognition Agreement with ACCA

HONG KONG SAR - Media OutReach Newswire - 27 June 2025 - The Hong Kong Institute of Certified Public Accountants (HKICPA) is delighted to announce its renewal of Mutual Recognition Agreement (MRA)...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

pay.com.au appoints new CEO and Managing Director

The former COO will lead the company’s next growth phase, with ex-CEO Edward Alder transitioning into the role of Managing Director AUSTRALIA, 25...

Sell by LayBy