YouTube is a free website where anyone—from a bored bystander to large brands—can post videos, and users can watch, comment, like, and share the content they’ve watched. Undoubtedly, it has a large user base.
Are you looking for ways to attract your target consumers on YouTube? If you want to advertise on this platform, you can utilize YouTube SEO. It’s where you optimize your YouTube channel’s videos, description, metadata, playlists, and page to get organic search results.
In YouTube SEO, you can reach your audiences and those who might be a bit interested. You can organically grow on YouTube (and even on Google) by increasing your video engagement metrics.
What are you waiting for? Read on to learn how you can advertise your business on YouTube with SEO!
Start Your YouTube Channel
In this guide to YouTube advertising, a business should first create its own YouTube channel. It’s the first thing you can do before advertising on this platform.
It may seem like an obvious and easy process, but there are several things a business has to do to ensure that its company’s YouTube channel is in tip-top shape. From creating your brand’s intro video to selecting the correct resolution, businesses must ensure that their channel promotes their brand in the best way.
When managing a YouTube channel, you should know who your market is and what you plan content you plan on publishing. It would help if you also thought about what your first and official YouTube video should be. It would be a short introduction to your brand.
It would help to stay consistent and engaged with the community when handling a YouTube channel. Sure, advertising can do wonders for your brand. Still, you should also ensure that you’re consistent with all social media applications your brand uses, especially YouTube, where most people spend their free time.
Decide What Keywords To Use
Just like Google, keywords are a must on YouTube SEO. Keywords enable you and your audiences to identify the video’s subject, content, and more. Decide what keywords you plan on using for your brand by identifying which keywords fit the most, which could attract more viewers or result in a good reach potential.
These keywords would be used in numerous fields, including, but not limited to: description, title, and tags. Businesses would have to include it in these fields so that when YouTube collects their information, your keyword would be involved in ranking.
If you’re a small business, one of the best choices you can make in the keyword decision-making process is to select “long tail.” These keywords don’t have amazing traffic; however, they also don’t have much competition. It gives you a good position for audiences to reach your videos. These long tail keywords are usually longer, up to three words or more. It would require users to search more precisely.
The most important tip to remember when selecting keywords is to ensure it’s connected to your video content. Imagine this: a user would search for “Kpop,” and they would be directed to Australian singers. Isn’t it quite the stretch? So, don’t give your target audiences a headache; meticulously select those YouTube SEO keywords.
Ponder on the Titles Carefully
What do you do with the keywords that you’ve selected? As mentioned above, you use it in your titles! It's a great strategy if you’re looking to increase the rank of your content, since users would most likely search keywords related to the videos they need. Placing the keyword in your title puts you in a good position.
Tags Are Important!
Tags are essential when ranking a YouTube video, which is the opposite of Google SEO. Using meta tags in Google SEO doesn’t really affect ranking. However, on YouTube, the tags are essential to identify the contents and subjects of a video.
Tags are a must to index it correctly and recommend related videos (which is essential for good traffic for your content). YouTube allows you 120 characters, but it’s advised only to use 6 to 8 words so as not to confuse the algorithm and your viewers.
A Compelling Thumbnail Is a Must.
A thumbnail is a still image that showcases a preview of your video. Think of it like a book cover that “readers” or, in this case, “viewers” look at to decide if it’s worth watching or reading.
A compelling thumbnail can make a huge difference to your click-through rate. A click-through rate is how often a YouTube user watches your video after seeing the thumbnail. When deciding on a thumbnail, you should ensure that it’s high-quality and high-contrast images.
Advertising on YouTube allows you a much more cost-effective method to reach a larger audience with different interests.
You’ll also be glad every business can find its target audience in YouTube’s user base. It’s because YouTube has over 800 million videos, and 3.7 million videos are uploaded daily. If you’re targeting a specific niche of interest or millions of people, YouTube advertising with SEO is the way to go!