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Want to invest in a pink diamond? Top tips on how to do it

  • Written by Tess Sanders Lazarus

With the property market cooling, the stock market dropping, crypto imploding, and the Australian dollar losing ground against the US dollar, it is no surprise that people are looking elsewhere for some type of investment return to grow wealth.

According to diamond expert Craig Leonard, Argyle pink diamonds, have now become the darling of the investment world for many people.

Craig Leonard is the founder of Argyle Pink Diamond Investments, the world’s largest suppliers of investment grade Argyle pink diamonds, with discerning clients based nationally and internationally.

Pink diamonds are predominantly found in Australia. In fact, 90 percent of the world's supply of natural pink diamonds were produced in the diamond mine known as the Argyle Mine, in Western Australia,” Leonard said.

The mine closed down in November 2020, significantly reducing the number of pink diamonds on the market. While there are some smaller producers in other parts of the world, the closure of the Argyle Mine has driven up the price of pink diamonds due to their increasing scarcity.

Pink diamonds have always been popular. Throughout history, people have found the pink diamond intoxicating because of its rare colour.

Many believe that the pink is caused when the diamond is subjected to shear pressure during its formation. Those associated with the Argyle Mine believe that a seismic shock propelled colourless diamonds to the surface altering their molecular structure causing them to appear pink.

Regardless of which process you align with, Argyle pink diamonds are beyond rare and since the year 2000 have been increasing in value year on year by up to 28 percent annually, which is why so many people are purchasing them.”

Leonard has outlined some tips on what to consider when looking to purchase a pink diamond as an investment.

Do your homework

The internet is full of people trying to scam you into parting with your money to be involved in the world’s next biggest investment opportunity,” Leonard said.

Research is very important and so are customer reviews. Take the time to study information online. Ask questions and talk to others.

There are only a small handful of trusted and credible companies operating in the pink diamond investment space that have been around for a long time and have helped people to make good investment decisions by purchasing the correct criteria of pink diamonds. Don’t entrust your money with anyone else.”

Understand the value of pink diamonds

Argyle certified pink diamonds are considered the world’s highest valued diamonds. The Argyle Mine developed a unique pink diamond colour classification system to categorise the diamonds,” Leonard said.

Generally speaking, the more intensely coloured pink diamonds fetch a higher price. When it comes to clarity only 0.01 percent of Argyle pink diamonds are either flawless or internally flawless.

Because pink diamonds are formed by a deformation on their lattice structure, their probability of a low clarity grade is higher, making cleaner high clarity Argyle pink diamonds extremely rare.”

Size does matter

When investing in a pink diamond, size does matter. The bigger the better,” Leonard said.

A premium Argyle pink diamond is commonly referred to as being ‘substantial and rare’. These quality larger sized, low volume pink diamonds will always remain sought after regardless of market volatility because of the strong level of demand from the Australian, Asian and American jewellery and investment markets.

Statistically only 9.66 percent of all certified pink diamonds from the Argyle Mine are 0.20ct or larger in size.” 

What do you do with a pink diamond?

Due to the value of pink diamonds, most people who invest in them, keep them stored under lock and key,” Leonard explained.

While we often see images of celebrities swanning around with pink diamonds on their fingers the size of golf balls, the reality is that like gold bullion, pink diamonds are normally stored in a vault that can not be accessed by anyone without the key or entry credentials. This is one of many services we provide at Argyle Diamond Investments. We provide a high security, SMSF approved vault service so investors can store their diamond in a safe place while it increases in value.

The idea is to hold the pink diamond for a number of years while it appreciates in value and when you are ready to realise that value, you sell it.”

How much do pink diamonds cost

Like any prestige asset, pink diamonds range in value. Argyle pink diamonds are the most sought after and valuable diamonds. They also achieve the most gain year on year in value,” Leonard said.

Argyle pink diamonds are a strategic investment and most people will spend $30,000 or more on a pink diamond. Over a number of years, the diamond can significantly increase in value. So, the more people invest in an Argyle pink diamond, the greater return they achieve.”

About Pink Diamond Investments

Argyle Diamond Investments is owned and operated by the Leonards family, who have been trading from the same location in New South Wales, Australia for over 90 years.

The family’s diamond origins started back in 1812 in Paris, France, where Craig’s great great grandfather was a prominent jewellery craftsman. He relocated his family in 1854 to Piccadilly, London and opened Tessiers Jewellers where they are still operating today.

Craig Leonard is considered the world’s leading authority on investment grade Argyle pink diamonds. The business has assisted thousands of people to grow their wealth through investment in Argyle pink diamonds – providing an end-to-end pink diamond investment solution.


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