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Donors give more when asked to help people get back on their feet instead of meeting immediate needs – new research

  • Written by: Jonathan Hasford, Douglas and Brenda Horne Professor of Business, University of Tennessee
Donors give more when asked to help people get back on their feet instead of meeting immediate needs – new researchAs the saying goes, it's better to teach someone to fish than to give them a fish.Dimensions/E+ via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

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