ACN Business

Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads

Written by Niusha Jones, Assistant Professor of Marketing, Boise State University

Emotions often run high during the Super Bowl -- and that includes during the commercial breaks.Nathan Howard/Associated Press

Viewers gravitate toward Super Bowl commercials that incorporate both happiness and sadness, our 2023 study shows.

On the other hand, advertisements that blend happiness and fear turn people off.

And people are indifferent...

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Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads

Aurecon bolsters South Australian leadership to support major infrastructure growth

Worried about your job? You’re not alone. But there are proven ways to ease job insecurity

In this year’s budget, Chalmers has to keep a lid on spending – or risk stoking inflation

Iran wants oil tariffs paid in Chinese yuan – is the power of the US petrodollar in decline?

Family and business trusts could soon have to pay more tax – with a few likely exceptions

After dumping Inland Rail, Australia has no plan to stop relying on diesel trucks for freight

Traditions of Rural Bali at Villa Sabana

NEW SOUTH WALES ABORIGINAL LAND COUNCIL LODGE COMPLAINT WITH THE AUSTRALIAN HUMAN RIGHTS COMMISSION ON CROWN LANDS BILL

Popular Programming Languages for Machine Learning

Business VoIP in 2022: Top Factors to Consider While Choosing a Business VoIP Provider

What is ‘slot hoarding’ – and is it locking out regional airlines like Rex?

Pre-Budget Expectations

“Time is running out to get Payday ready,” Brighter Super urges

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

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