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Black travelers want authentic engagement, not checkboxes

  • Written by Alana Dillette, Assistant Professor. L. Robert Payne School of Hospitality and Tourism Management, Tourism RESET, San Diego State University
Black travelers want authentic engagement, not checkboxesBlack travelers want to see the travel industry embrace their full identities.AzmanL/ Getty

After the murder of George Floyd in 2020, when travel brands – including Delta Air Lines, Hilton and Enterprise – pronounced their support for diversity and the Black Lives Matter movement, our research group was motivated to conduct a study that...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...