ACN Business

Advertisers to invest $66bn in sponsorship this year

Written by ACN Newswire

WARC Global Ad Trends - A focus on sponsorship LONDON, Sep 25, 2018 - (ACN Newswire) - Advertisers are expected to spend a combined $66bn on sponsorship this year, though fewer than one in five are confident that they can actually measure the business value return of the sponsorships they undertake.These and other key findings are included in the...

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